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Fintech Success Story: How ‘Current’ Is Rising To Be The #2 Neobank

The Financial Brand

Current isn't just another fintech. Equipped with all its own technology, the neobank's Gen Z strategy targets legacy institutions. The post Fintech Success Story: How ‘Current’ Is Rising To Be The #2 Neobank appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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How One Community Bank Built its Strategy from an ROA/ROE Analysis

The Financial Brand

With a niche focus, the bank concentrates on a few things it’s really good at that big banks can't touch and fintechs haven't pounced on. The post How One Community Bank Built its Strategy from an ROA/ROE Analysis appeared first on The Financial Brand.

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Movencorp patents its personal finance technology

Bank Innovation

The road to differentiation among fintech startups entered a new phase this week: patenting technology to put a brand’s stamp on it forever. On Tuesday, personal finance technology startup Movencorp confirmed that it patented its digital financial wellness product.

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Starling Bank’s Dead-Serious Strategy: Growing Into a Megabank Rival

The Financial Brand

The post Starling Bank’s Dead-Serious Strategy: Growing Into a Megabank Rival appeared first on The Financial Brand - Banking Trends, Analysis & Insights. In 10 to 15 years, CEO Anne Boden believes people will be talking about Chase and Starling Bank, not Chase and Wells – it's her goal.

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

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9 Misunderstood Fintech Trends Impacting Retail Banking

The Financial Brand

The post 9 Misunderstood Fintech Trends Impacting Retail Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Some, like Banking-as-a-Service are widely known. Others, like embedded finance and DeFi are emerging. Not all trends will have equal impact.

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8 Fintech Trends Changing Banking Forever

The Financial Brand

Banks and credit unions should view trends in the fintech space to determine where threats and opportunities exist and where resources should be deployed. The post 8 Fintech Trends Changing Banking Forever appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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