article thumbnail

Inside Barclaycard’s Co-Branding Strategy

Bank Innovation

The answer, at least to Barclaycard, is co-branding. EXCLUSIVE – What’s a bank to do when it’s core market is somewhere else and it’s trying to establish itself as a major player in a market already dominated by a set of major banks? Based in the U.K., Barclays is one of the major banks in Europe. […].

Branding 247
article thumbnail

BankBazaar Turns Profitable With New Co-Brand Strategy

BankBazaar

BankBazaar Turns Profitable With New Co-Brand Strategy; Exits FY22 With Rs.156 National, April 07, 2022: BankBazaar.com , India’s largest fintech co-branded credit card issuer and online platform for free credit score, reported that it is profitable in March 2022. Success of Co-brand Model.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Key Ingredients to a Winning Fintech PR Strategy

William Mills

But, whether it’s a startup or a more established company, with one competitor or hundreds, organizations’ public relations programs should focus on a three-pronged approach: building brand awareness, educating key audiences and establishing credibility.

article thumbnail

M&A Emerges As Key Strategy To Drive SMB Finserv Collaboration

PYMNTS

In an environment in which connecting small- to medium-sized businesses (SMBs) to vital financial services and products is more imperative than ever, the world of SMB banking and FinTech is fostering an ecosystem of collaboration to expand availability. Orange Bank Acquires Anytime.

Strategy 196
article thumbnail

Analyzing Block’s growth strategy: How the fintech giant formerly known as Square is evolving beyond payments

CB Insights

Square provides commerce solutions and business software for millions of brands and small businesses. The post Analyzing Block’s growth strategy: How the fintech giant formerly known as Square is evolving beyond payments appeared first on CB Insights Research. ” Those include Square, Cash App , Spiral , Tidal , and TBD.

article thumbnail

'We are picky': Inside Amex's fintech strategy

American Banker

American Express has built platforms to help smaller brands quickly bring credit cards to market and for B2B software companies to embed virtual cards.

article thumbnail

Avoiding ‘Me-Too’ Fintechs with Unusual Banking-as-a-Service Strategy

The Financial Brand

This article Avoiding ‘Me-Too’ Fintechs with Unusual Banking-as-a-Service Strategy appeared first on The Financial Brand. New York BaaS provider Piermont Bank works with business-focused fintechs and expects its strategy to lend greater resilience even as other players bow out.