Inside Barclaycard’s Co-Branding Strategy
Bank Innovation
FEBRUARY 12, 2018
The answer, at least to Barclaycard, is co-branding. EXCLUSIVE – What’s a bank to do when it’s core market is somewhere else and it’s trying to establish itself as a major player in a market already dominated by a set of major banks? Based in the U.K., Barclays is one of the major banks in Europe. […].
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