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More Than a Brand Steward: The Redefined Role of CMO

Perficient

There is no doubt that the role of the Chief Marketing Officer (CMO) has changed significantly in the past decade. CMOs are still expected to be big brand and creative thinkers and organizations will always need this kind of talent to drive awareness, interest, and excitement in a brand. The short answer is No. How to Get There.

Branding 378
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Perficient Interviewed for Forrester: The Future Of Insurance

Perficient

With new risks, shifting market dynamics, and the unstoppable march of technology, the insurance industry finds itself at a crossroads. The imperative for transformation has never been clearer, and this is highlighted in Forrester’s report, The Future Of Insurance.

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P&G Reports 50 Pct Jump In eCommerce Sales, Sees Lasting Shift To Online

PYMNTS

Pointing to increased demand for premium products and continued lifestyle changes from the coronavirus, Procter & Gamble reported an 8 percent increase in total revenues Wednesday, led by a 50 percent increase in its online sales. Constructive Disruption.

Online 292
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2020 Holiday Season: How Marketers Can Prepare and Adapt – Webinar Transcript

Perficient

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. What will be different this holiday season and how to adjust your strategy accordingly. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient.

Marketing 294
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Financial Brand Forum 2019: 5 Wins in 5 Minutes

Gonzobanker

Hosting marketing and sales execs at Caesars Palace is kinda asking for it, isn’t it? In five short years, The Financial Brand Forum has grown from startup to become the preeminent financial industry event. Every single company rep I spoke with reported steady traffic and good quality chats in the exhibit hall.

Branding 136
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Retailers Rethink Store Concepts, Digital Strategies Amid New Realities

PYMNTS

The company also launched a new co-branded Visa rewards card with Alliance Data. The center will bring about 200 jobs to the area, serving the Miami, Tampa and Orlando markets, and will also serve as a parcel fulfillment center for the entire southeastern United States.

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The Little Lingerie Brand That Could

PYMNTS

The lingerie business is booming, thanks in part to Adore Me — a startup that has posted double- and triple-digit growth over the past few years and has shaken the lingerie industry to the core with its fast-fashion model, savvy digital strategies and inclusive “customer-first” mentality. Experts are starting to say yes.

Branding 100