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More Than a Brand Steward: The Redefined Role of CMO

Perficient

Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen in order to move their team from cost to profit centers. This is not a short-term trend either. The short answer is No. How to Get There.

Branding 378
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P&G Reports 50 Pct Jump In eCommerce Sales, Sees Lasting Shift To Online

PYMNTS

Pointing to increased demand for premium products and continued lifestyle changes from the coronavirus, Procter & Gamble reported an 8 percent increase in total revenues Wednesday, led by a 50 percent increase in its online sales. Constructive Disruption.

Online 292
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Perficient Interviewed for Forrester: The Future Of Insurance

Perficient

The imperative for transformation has never been clearer, and this is highlighted in Forrester’s report, The Future Of Insurance. Perficient’s insurance experts, who were interviewed for this report, echo this sentiment, emphasizing the need for insurers to embrace innovation to stay relevant.

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Financial Brand Forum 2019: 5 Wins in 5 Minutes

Gonzobanker

In five short years, The Financial Brand Forum has grown from startup to become the preeminent financial industry event. Drop professional behavior that forgets realities from personal lives, that inadvertently reinforce BS reporting that favors legacies like TV, direct mail and banner ad spend. Let’s just call it.

Branding 125
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Retailers Rethink Store Concepts, Digital Strategies Amid New Realities

PYMNTS

The company also launched a new co-branded Visa rewards card with Alliance Data. Late last month, the company announced plans for a limited time pop-up event in New York and Chicago called IKEA Inspiration Experience, which will offer customers the chance to see IKEA products from the new 2019 catalog in a live, interactive experience.

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The Little Lingerie Brand That Could

PYMNTS

The lingerie business is booming, thanks in part to Adore Me — a startup that has posted double- and triple-digit growth over the past few years and has shaken the lingerie industry to the core with its fast-fashion model, savvy digital strategies and inclusive “customer-first” mentality. Experts are starting to say yes.

Branding 100
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Building a Discipline to Drive Digital Banking Strategy

Gonzobanker

With megabanks spending billions on digital investments each year, regional and community bank executives understand they cannot compete on resources. Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves. Appoint Digital Ambassadors.

Strategy 156