Perficient
FEBRUARY 28, 2024
A robust digital strategy and API development plan are imperative for success : Partnerships and experiences serve as extensions of carrier brands, necessitating careful cultivation. The digital experience demands real-time, frictionless interaction facilitated by robust cloud infrastructure and API programs.
Perficient
OCTOBER 29, 2020
For any brand that promises to entertain, motivation should center on pleasure. That meant it needed viewers to not only discover its brand, download its app, register and begin watching but also to subscribe at either a $5 or $8 monthly payment level. In the FBM, motivation is defined as the reason for action.
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PYMNTS
DECEMBER 6, 2019
Fast casual chain Chipotle Mexican Grill became one of the first major restaurant brands to pioneer the mobile ordering experience in 2008. The company has since expanded its digital ordering portfolio to include artificial intelligence (AI)-powered phone ordering, drive-thru pickup lanes and a reordering feature through Amazon’s Alexa. .
PYMNTS
MARCH 27, 2019
To present brands that allow them to stand out from retail competitors, merchants in the hospitality space are turning to innovations. Restaurant Brands International CEO Jose Cil told CNBC , “We thought the coffee subscription would be a good way to bring people in, raise some excitement at Burger King.”
Perficient
JULY 20, 2020
Why they download but never use your app? They indicate not just one overarching message, but the finer points of what motivates them, what stops them, what expectations they have for your brand, and more. At their core, personas should inform branding, design, content, and business requirements for any new digital application.
PYMNTS
JANUARY 21, 2020
Diners download the Amazon Alexa app, turn on the Chipotle skill, connect profiles and then reorder Chipotle meals. The fast-food chain would reportedly deploy the technology in its outdoor digital drive-thru menu displays, in addition to other customer touchpoints such as self-order kiosks.
PYMNTS
AUGUST 6, 2020
Brands (parent of KFC, Pizza Hut and Taco Bell) saw revenue drop more than $1 billion. As such unknowns proliferate, the winning digital strategy seems to involve casting a wider net – and making it easier for consumers to easily (and remotely) access QSRs whenever they choose instead of at traditional peak hours.
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