What Quibi’s Flameout Teaches Us about Behavior Change
Perficient
OCTOBER 29, 2020
For any brand that promises to entertain, motivation should center on pleasure. Quibi also needed to motivate users based on belonging and acceptance. But while Quibi was aiding users’ ability to watch TV, it was hampering access in other ways. Quibi needed to move users above the FBM action line.
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