Remove Branding Remove Customer Experience Remove Marketing Remove Report
article thumbnail

More Than a Brand Steward: The Redefined Role of CMO

Perficient

There is no doubt that the role of the Chief Marketing Officer (CMO) has changed significantly in the past decade. CMOs are still expected to be big brand and creative thinkers and organizations will always need this kind of talent to drive awareness, interest, and excitement in a brand.

Branding 378
article thumbnail

Designer Brands Reports 44.7 Pct Drop In Net Sales Amid Pandemic

PYMNTS

Designer Brands Inc. reported that net sales plunged by 44.7 Designer Brands Chief Executive Officer Roger Rawlins said in the announcement, “As we said last quarter, the effect of COVID-19 on our industry has been unprecedented and has created many significant near-term challenges. percent to $482.8

Branding 141
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers.

Branding 202
article thumbnail

Inspire Bets $11.3B That Its Brands Can Run On Dunkin’

PYMNTS

After first surfacing in reports about a week ago , the rumors it seems are true. Private equity-backed Inspire Brands will be buying Dunkin' Donuts and bringing it private for a whopping $11.3 Inspire’s Many Brands . That represents a purchase price of $106.50 a share, a 20 percent premium on the stock’s closing price on Oct.

Branding 183
article thumbnail

Yum! Brands Sales Grow 10 Pct Amid Digital Delivery, Kiosk Innovation

PYMNTS

Brands reported that worldwide system sales excluding foreign currency translation increased 10 percent, with Taco Bell at 13 percent, KFC at 11 percent and Pizza Hut at 7 percent. The company opened 1,029 net units for 4 percent net unit growth, as reported in its fourth-quarter results. Pizza Hut U.S., Pizza Hut U.S.

Branding 142
article thumbnail

Were online customers more satisfied during the COVID-19 pandemic?

Perficient

Other companies who were late to creating digital customer experiences suffered as people stayed away from traditional stores and shopped online. But even the best companies struggled to keep customer satisfaction levels high during 2020. . See Report: Digital Transformation Is Key To Boosting Customer Satisfaction.

Online 421
article thumbnail

Perficient Interviewed for Forrester: The Future Of Insurance

Perficient

With new risks, shifting market dynamics, and the unstoppable march of technology, the insurance industry finds itself at a crossroads. The imperative for transformation has never been clearer, and this is highlighted in Forrester’s report, The Future Of Insurance.