Hy-Vee Kicks Into Hy-Gear With Wahlburgers, OrangeTheory Partnerships
PYMNTS
SEPTEMBER 20, 2017
Could the secret to winning the grocery wars lie not in groceries, but in adjacent brands and services? That’s the strategy Hy-Vee is investing in, and the latest move along the trajectory has been a partnership between the Iowa-based supermarket chain and two unlikely comrades: OrangeTheory Fitness and Wahlburgers restaurants.
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