Hy-Vee Kicks Into Hy-Gear With Wahlburgers, OrangeTheory Partnerships
PYMNTS
SEPTEMBER 20, 2017
That’s the strategy Hy-Vee is investing in, and the latest move along the trajectory has been a partnership between the Iowa-based supermarket chain and two unlikely comrades: OrangeTheory Fitness and Wahlburgers restaurants. Could the secret to winning the grocery wars lie not in groceries, but in adjacent brands and services?
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