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Hy-Vee Kicks Into Hy-Gear With Wahlburgers, OrangeTheory Partnerships

PYMNTS

That’s the strategy Hy-Vee is investing in, and the latest move along the trajectory has been a partnership between the Iowa-based supermarket chain and two unlikely comrades: OrangeTheory Fitness and Wahlburgers restaurants. Could the secret to winning the grocery wars lie not in groceries, but in adjacent brands and services?

Iowa 100
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Social Money Teams Up with Sallie Mae to Provide Goal-Based Savings Accounts

Fintech Labs Insights

Having established itself as a goal-saving solution for millennials with its SmartyPig solution, Social Money is now gearing up for the next generation with its new partnership with educational lender , Sallie Mae.