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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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Retail Branding Comes Off The Back Burner

PYMNTS

For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. Big mistake, say several branding experts. And who you were was your brand. “A Your brand attributes are the ones you fall back on when you have to make difficult decisions. “A

Branding 145
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Were online customers more satisfied during the COVID-19 pandemic?

Perficient

Other companies who were late to creating digital customer experiences suffered as people stayed away from traditional stores and shopped online. But even the best companies struggled to keep customer satisfaction levels high during 2020. What about companies that had both strong internet and store channels?

Online 421
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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Their secret – fanatical customer service. Instead of marketing, the Bank strategically focuses on two areas – product development and customer service. and became the most valuable bank in Latin America.

Branding 221
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Designer Brands Reports 44.7 Pct Drop In Net Sales Amid Pandemic

PYMNTS

Designer Brands Inc. The company operates almost 1,000 retail stores under names like DSW Designer Shoe Warehouse and The Shoe Company. The company’s net loss for the first quarter was $215.9 The brand said it had opened 303 retail stores as of June 3 while following the newest state and federal guidelines.

Branding 141
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Yum! Brands Sales Grow 10 Pct Amid Digital Delivery, Kiosk Innovation

PYMNTS

Brands reported that worldwide system sales excluding foreign currency translation increased 10 percent, with Taco Bell at 13 percent, KFC at 11 percent and Pizza Hut at 7 percent. The company opened 1,029 net units for 4 percent net unit growth, as reported in its fourth-quarter results. Pizza Hut U.S., Pizza Hut U.S.

Branding 142
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Shake Shack On Tapping AI And Other Tools To Optimize The Customer Experience

PYMNTS

It's no secret that restaurants have been hurting since the pandemic caused a seismic, almost-overnight shift in their customer engagement strategies. The QSR began as a hot dog stand in New York City’s Madison Square Park in 2001 and has since grown to become a global brand, with more than 250 locations around the world. .