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Walmart Gambles On Youth And Ad Revenue With TikTok Bid

PYMNTS

We’ve been providing that for our creator community as another way for them to earn a livelihood,” Pappas said in an interview on CNBC’s “Squawk Box” Friday (Aug. From a brand standpoint, it’s a no brainer because of the reach Walmart has and the huge shift we’re seeing right now from offline to online (spending).

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How to Create a Spark in Your Community

Social Assurance

Is your community something you’re proud of? What effort are you putting in to better your community? Financial brands are truly are the heroes in their communities. Our Community Spark award recognizes banks and credits that are going above and beyond to create a spark and make a difference.

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Data Dive, Go Big Edition: Apple, Amazon And CloudKitchens

PYMNTS

Early accounts seem to indicate that the just-launched Apple -branded credit card is finding its way into customers’ hands, and into heavy use. The fee-free card is Goldman Sachs’ latest inroad into the retail consumer business after establishing its online Marcus brand in 2016, which makes unsecured personal loans.

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The Year Of The Pop-Up Shop

PYMNTS

cities this year, with big brands testing retail concepts “in real life” with temporary spaces. With the retailer’s offering, brands were able to receive space on the first floor of a Macy’s store to sell or advertise their products in exchange for a one-time fee. Big Brands Turn To Pop-Ups.

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NARS Cosmetics Puts Its Best Face Forward With AI, Data

PYMNTS

The industry is booming, and consumers who shop for beauty products have no shortage of brand options in stores and online. There are traditional players, and now there are digital native brands and startups, so the cosmetics industry has become a very crowded industry,” he said. “So, Beauty Buyers Go Digital.

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Who’ll Win When Facebook Advertisers Flee?

PYMNTS

Procter & Gamble made headlines last week when its Chief Brand Officer, Marc Pritchard, confirmed that the world’s largest advertiser cut $200 million of digital advertising spend in the last nine months of 2017. In the face of the big brand digital ad spending backlash, it seems now big brands are thinking that way too.

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OfferUp Is Pushing Trust, But Will Users Buy In Light Of Incidents?

PYMNTS

It taps into the modern consumer’s desire to practice sustainability by doing business locally, recycling and upcycling rather than trashing items with which they’re ready to part, and not buying every item brand new. Our Community Meetup Spots are critical to that mission.”.

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