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INV Fintech Revamps Site and Launches New Community, INV Edge

Bank Innovation

INV Fintech, this site’s sister accelerator, announced today a comprehensive rebrand and the launch of an online community. INV’s brand has been completely reimagined with a new logo, color scheme, and website layout that realigns the brand with its profound passion for innovation.

Community 223
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The Formula For Brand Affinity Marketing To Make Your Bank Go Viral

South State Correspondent

What ensued was an out-of-the-box brand affinity marketing tactic that banks can use to promote their brand today. Creating a Brand Affinity Marketing Solution. Parties vested in your bank’s success abound in your community. FOMO – The Perceived Ubiquity of Brand Affinity Marketing. The public laughed.

Branding 195
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ICBA’s 2021 National Community Bank Service Award winners

Independent Banker

This year’s winners: Left: Central Valley Community Bank, People’s Choice Award; Middle: Kennebec Savings Bank, Exceptional Community Bank Service Award; Right: Cross River Bank, Emerging Service Program Award. Exceptional Community Bank Service Award. Instead, we give those dollars to the community.”. Asset size: $1.36

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Online Toothbrush Subscriptions And The Power Of Community

PYMNTS

With the help of subscriptions and expert knowledge from the dental community, eCommerce innovators are disrupting the dental care space. To provide consumers with a more affordable option, Khayat set out to start the BURST Oral Care brand. It looks a lot like our online and offline ads,” he said. The Electric Toothbrush Market.

Community 109
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Retail Branding Comes Off The Back Burner

PYMNTS

For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. Big mistake, say several branding experts. And who you were was your brand. “A Your brand attributes are the ones you fall back on when you have to make difficult decisions. “A

Branding 145
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Visual Storytelling: Design Eye-Catching Graphics

Perficient

Leverage Graphics to Showcase Your Digital Brand. Using visual media, like graphics, gifs, and infographics help publicize your brand, grow your online following, and even influence whether or not you make the sale. Useful on so many platforms, pictures are an integral part of communicating your brand to the right audience.

Branding 520
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Why community banks should partner with fintechs

Independent Banker

With consumer expectations seeming to evolve faster every year, community banks could consider partnering with a fintech to keep up with technological innovation. Swashbuckling, nimble, well-funded and unapologetically entrepreneurial, fintechs are offering innovations that allow community bankers to dream big in a host of ways.