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Winning through words

Independent Banker

North Easton Savings Bank president and CEO Rich Spencer (left) with recipients of the bank’s annual college scholarships. College-bound high school students in Massachusetts were asked to complete essays about the intrinsic value of community banks for a chance to win a scholarship from North Easton Savings Bank.

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Unique Youth Savings Account Aims to Hook Gen Z and Gen Alpha on This Bank

The Financial Brand

This article Unique Youth Savings Account Aims to Hook Gen Z and Gen Alpha on This Bank appeared first on The Financial Brand. A Massachusetts community bank puts a creative twist on savings accounts — and offers 5% interest! — to reel in young people and make them lifelong customers.

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Creating a “brand ambassador” program

ABA Community Banking

Massachusetts’ Avidia Bank “gets social” in multiple ways to sell itself to public Blogs Social Media HowTo Community Banking.

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Season of Giving: How Financial Brands Are Leaving Their Mark

Social Assurance

The holidays are a time when communities come together to support each other and celebrate the bonds that bring us together. Through it all, community banking institutions have been there to support their neighbors. Giving can be done a number of ways, here are some examples your brand can emulate next year. .

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Bankers and Strategic Bets. A Slow Embrace.

Jeff For Banks

That's what I thought about while reading a recent Financial Brand post about Innovation in Banking: Killer Ideas? Six years ago I asked in a blog post Will Plain Vanilla Kill Community Banking ? Leader Bank - A $1.2 The bank now licenses the product to other financial institutions. or Idea Killers?

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Looking back at 2019's community bankers to watch

American Banker

One found a buyer, another announced plans to retire, and others took steps to reinvent their banks.

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The Current Banking Crisis – 10 Not So Apparent Lessons

South State Correspondent

The ratio would provide a bank’s current core capital position to risk-adjusted assets. Some form of this ratio will likely be applied to the national and regional banks, which means larger community banks will also be judged by this ratio. 9) Brand Matters: SVB had one of the best brands in banking.