South State Correspondent

FEBRUARY 22, 2023

With loans, it’s hard to discern expert-level skills unless you know the market and the credit. This article is about developing more of those expert-level deposit pricing skills. Each bank faces a different cost structure, market, goals, and risk profile, so pricing to the market or other banks never makes sense.

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South State Correspondent

OCTOBER 4, 2023

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.

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South State Correspondent

SEPTEMBER 20, 2022

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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South State Correspondent

FEBRUARY 13, 2023

Embodied in the Unified Deposit Formula is a marketing and amplification equation. In this article, we expand on the lessons we learned from artificial intelligence regarding raising deposits and explore how we can better use the Formula, and its lessons, to optimize deposit gathering.

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South State Correspondent

MAY 20, 2019

BANK EMAIL BENCHMARKS Send a bank marketing email out, and chances are 15% never reach the prospect’s inbox. Bankers have been working hard at collecting email addresses and managing the distribution list. Email is one of the most effective forms of marketing we do, and the plan is to do more of it in the next year.

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South State Correspondent

JULY 19, 2023

If you are looking to see the future of how banks will utilize artificial intelligence (AI), look no further than marketing. Even if you are not a bank marketer, this article is worth a read to understand AI’s capabilities. Bank marketing AI is ground zero to showcase the transformation that is already taking place.

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Abrigo

MAY 20, 2022

Meet Model Risk Management Expectations Updates to the FDIC Risk Management Manual should steer institutions toward a model that manages risk and drives growth. Would you like other articles like this in your inbox? Model Risk Management in the spotlight. FDIC Update.

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Abrigo

JANUARY 11, 2022

Asset/liability management basics In part 1 of this "Introduction to ALM" blog series, learn the goals of asset/liability management and how it can help financial institutions. Takeaway 1 ALM in banking means managing the cash flows of assets and liabilities to increase profitability, manage risk, and maintain safety and soundness. .

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South State Correspondent

JULY 11, 2022

Email is one of the most effective bank marketing channels available. Using AI for bank email marketing can get you a 2% to 13%+ lift, or improvement, depending on the technique. In this article, we give you our top five lessons to inspire your bank to adopt AI in marketing or leverage our data to improve your effort.

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South State Correspondent

MAY 7, 2024

A slew of articles have been published explaining the reason for this bank’s failure. Not The Root Causes We think that the most disingenuous cause of the bank’s failure as cited in various articles is the “uncertain environment.” However, that faster growth was not unusual and reflects the bank’s higher growth markets.

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South State Correspondent

MARCH 13, 2023

While we will cover the general lessons HERE , in this article, we wanted to focus on the root cause – how and why interest rate risk caused the second-largest bank failure in US history (Washington Mutual was the largest in 2008). More importantly, the bank’s held-to-maturity (HTM) securities portfolio was $91.3B

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South State Correspondent

JULY 5, 2022

In this article, we analyze why 75% LTV may not protect banks from credit risk on commercial loans and why there is only one source of loan repayment. . Loans below 1.50X starting DSCR cannot withstand the current market expected rise in interest rates if cash flow decreases by just 10%. Background.

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Abrigo

FEBRUARY 1, 2023

Whatever is in store, it is completely expected that the future of interest rate management requires a more realistic approach to potential outcomes. This change in approach introduces new variables in the interest rate projections that for decades have been a non-issue as we were effectively in a 0% interest rate market.

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South State Correspondent

NOVEMBER 7, 2022

The AOCI is an accounting adjustment meant to reflect the economic value of assets and is the process of “marking loans to market.” In this article, we explore what signals marking your loans to market might send. However, the public markets were another story. A Short History of Asset Marks. 527,370).

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Abrigo

AUGUST 1, 2022

Best practices for assessing models and managing risk Sound model development, implementation, use, and validation is especially important as CECL models debut. . Would you like other articles like this in your inbox? What are model risk management and model validation? Model governance overview. Federal guidance.

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Abrigo

FEBRUARY 24, 2022

Would you like other articles like this in your inbox? Takeaway 1 Interest rate risk for financial institutions is the risk that earnings and market value may decline as market interest rates change. . As described in the first post of this series , a key component of effective asset/liability management (ALM) is managing risks.

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Bank Innovation

DECEMBER 28, 2017

These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. 7 B2B Marketing Trends to Watch in 2018. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Unsubscribe.

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South State Correspondent

JANUARY 17, 2024

In our last article ( HERE ), we highlighted the methodology around why banks should calculate and drive value through customer profitability and product profitability. In this article, we wanted a different approach to arrive at the same conclusion but in a slightly different context. BB&T was the more asset-productive bank.

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BankBazaar

DECEMBER 19, 2023

It’s time for the second article in the series. It’s time for the second article in the series. The Equity Ocean Share markets, also known as stock markets, are dynamic ecosystems where the buying and selling of stocks takes place. It’s time to explore a different side of the investment avenue. Welcome back!

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The Financial Brand

APRIL 16, 2024

This article How to Fight for Your Bank’s Marketing Budget Today … and All Year appeared first on The Financial Brand. Here are 6 strategies proactive financial marketers can use to parry the budget ax — and 5 responses to common management objections to maintaining marketing spend.

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Abrigo

APRIL 15, 2022

ALM & Measuring Liquidity Risk at Banks and Credit Unions Regulatory agencies expect financial institutions to manage liquidity risk using processes and systems commensurate with the complexity, risk profile, and scope of operations. Would you like other articles like this in your inbox? This is the fourth post in a series. .

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Abrigo

DECEMBER 22, 2023

Takeaway 2 The top lending and credit blog posts focused on the benefits of banking technology, interest rate management, and developing risk ratings. Takeaway 3 Articles specific to small community banks were among the most-read blogs, with best practices for construction lending at the top of the list.

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South State Correspondent

MARCH 28, 2023

In a recent article ( here ), we discussed why banks that take risks to earn higher revenue demonstrate lower performance as measured by ROA. While in that blog, we specifically considered the risk-return tradeoff for credit risk; in a future article, we’ll consider interest rate risk. However, success does not occur by happenchance.

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South State Correspondent

APRIL 23, 2024

Banking has a similar physics problem when management juggles strategy, risk/profitability, and customer behavior. This article will discuss the challenge of managing three potentially opposing forces and look towards physics to help us solve the mystery. Here, customer behavior is known, monitored, and managed.

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South State Correspondent

MARCH 19, 2024

In two previous articles ( here and here ) we discussed how loan size and loan term affect the profitability of commercial loans. In this article, we consider the common features of upselling and cross-selling. In this article, we consider the common features of upselling and cross-selling.

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Independent Banker

JULY 31, 2022

The Social Bankers, a collective of community bank marketers, offers inspiration, information and professional development advice to community bankers focused on marketing and social media. And that means it can be a challenge to keep up with the latest trends in social media marketing. Illustration by miakievy/iStock.

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Independent Banker

FEBRUARY 28, 2023

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success. Here’s a preview.

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South State Correspondent

NOVEMBER 29, 2023

One of the lessons that was driven home at the recent American Banker Small Business Banking Conference in Nashville was the difference in marketing between large national banks and community banks, particularly deposit marketing. ” This article explores the recency trap and discusses how to prevent it.

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Abrigo

OCTOBER 23, 2019

The following article was first published in ABA Banking Journal on October 17, 2019. In a marketplace where data is shared and distributed at record speeds, third-party or vendor risk management is a challenge for most businesses. The banking industry is no stranger to this. Understand the vendor’s financial stability.

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Jeff For Banks

MARCH 21, 2024

In the markets, we watched helplessly as real GDP plummeted -5% in 1Q20 and -31% in 2Q20 before rebounding by +33% in 3Q20. I’ve previously theorized that China would try to reclaim its global market share lost during the pandemic by flooding the markets with cheaper goods. This development could give us good news on inflation.

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Abrigo

OCTOBER 21, 2019

The following article was first published in ABA Banking Journal on October 17, 2019. Cybersecurity | 4 minute read Key Takeaways Third-party/vendor risk management is becoming increasingly challenging with more cloud-based providers. 6 key areas of due diligence to consider before signing a contract. Cyber Due Diligence.

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South State Correspondent

JULY 10, 2023

This article will review domestic banks’ adoption of interest rate swaps. Next week’s article will consider the challenges and possible solutions for community banks to adopt loan hedging programs. A recent paper analyzed domestic banks’ use of interest rate swaps, and we will summarize their findings in this article.

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Perficient

MARCH 30, 2023

Blockchain Simplifies and Centralizes Trade Flows In the last series of articles published by members of Perficient’s Digital Assets Team , we wrote about the use of blockchain-based supply chains to assist supply chain transaction partners to share data through permission-based Blockchain solutions. I’m giving it all we’ve got.

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South State Correspondent

SEPTEMBER 30, 2022

In this article, we delve into deposit profitability and highlight the cost structure of deposits. Cost of Deposit Sales and Marketing. To derive the foundation of deposit profitability, you start with your sales and marketing costs. The money market account is the second most invested-in product in sales and marketing.

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South State Correspondent

MAY 15, 2024

Most community banks create in-house limits on exposure, focus marketing dollars, and differentiated return on equity (ROE ) or credit spreads for particular counties, types of commercial real estate loans, or certain commercial & industrial (C&I) industries. Spreading across geographic markets has substantial costs.

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South State Correspondent

MAY 15, 2024

Most community banks create in-house limits on exposure, focus marketing dollars, and differentiated return on equity (ROE ) or credit spreads for particular counties, types of commercial real estate loans, or certain commercial & industrial (C&I) industries. Spreading across geographic markets has substantial costs.

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South State Correspondent

JUNE 15, 2023

Likely, you do not have a common management framework at your bank. This article discusses using EOS in banking – the Entrepreneurial Operating Model. You need to manage multiple product lines across different customer bases and geography. You need to grow while managing profitability and risk. Some banks do.

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