Article Branding Digital Banking Marketing 
The Financial Brand
FEBRUARY 27, 2023
This article BofA Ups Digital Prowess with Marketing & Digital Banking Combo appeared first on The Financial Brand. It's also part of Bank of America's strategy to drive true personalization. Knocking down silos is key to improving the customer experience.
The Financial Brand
FEBRUARY 19, 2023
This article Should Legacy Banks Build Independent Digital Banking ‘Twins’? appeared first on The Financial Brand. Deciding whether to build a separate digital banking unit hinges on the parent's strategy, customer needs and market dynamics. appeared first on The Financial Brand.
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Matt Wilcox Pro
DECEMBER 3, 2018
WITH THE CONTINUED move to digital banking, there looms a danger of losing the personal touch. In an insightful article for The Financial Brand, LendKey’s chief marketing officer Lewis Goldman advises: Based [.] That doesn’t bode well for an industry built on strong relationships.
The Financial Brand
MARCH 15, 2023
This article Rate Wars: How Digital Banks Keep Pushing CDs Higher appeared first on The Financial Brand. This article Rate Wars: How Digital Banks Keep Pushing CDs Higher appeared first on The Financial Brand.
Gonzobanker
MAY 14, 2018
Financial Brand Forum , an exponentially growing event now in its fifth year – targeted at the morphing worlds of financial marketing, sales and service – is a well-oiled machine with several coats of highly buffed wax. At least one mid-size bank showed up with its entire exec leadership team AND board of directors.
The Financial Brand
MAY 31, 2023
This article What Does It Take to Attract Deposits with a Digital-Only Bank Brand? appeared first on The Financial Brand. Great customer service is key for direct banks and neobanks, who often fall short. This creates an opening for traditional players that launch digital brands.
South State Correspondent
FEBRUARY 22, 2023
With loans, it’s hard to discern expert-level skills unless you know the market and the credit. When we analyze a bank, it is typically the first thing we look for, as deposit pricing and structure are the metrics that tell you the most about the quality of a bank. Deposits, however, are pure.
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