Bank Innovation

DECEMBER 28, 2017

These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. 7 B2B Marketing Trends to Watch in 2018. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Unsubscribe.

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The Financial Brand

MAY 13, 2024

This article Marketers Must Shift Focus and Tactics to Fight Waning Consumer Loyalty appeared first on The Financial Brand. The primacy of product and offers, particularly among younger customers, prioritizes channel and messaging over brand.

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Marketing Branding Customer Experience Marketing Strategies 34

The Financial Brand

APRIL 15, 2024

This article Is AI the Future of Persuasive Bank Marketing? appeared first on The Financial Brand. Generative AI is a powerful, efficient and persuasive tool banks can use for marketing at scale. This article Is AI the Future of Persuasive Bank Marketing? appeared first on The Financial Brand.

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The Financial Brand

JULY 29, 2023

This article What Does a Successful Influencer Marketing Strategy Look Like for Banking Brands? appeared first on The Financial Brand. An influencer makes for an excellent supplement in a bank's brand. But, how do you execute an influencer marketing strategy successfully?

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PYMNTS

APRIL 15, 2020

That competition has also extended to high-end furniture market, which is starting to show some new activity with Crate & Barrell, CB2, West Elm and now a direct-to-consumer (D2C) Canadian brand called Article gaining momentum. Article is an online furniture pure-play. percent market share. Wrong size or color?

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Marketing Los Angeles Branding Customer Experience 141

The Financial Brand

APRIL 12, 2024

This article New Email Rules 2024: Marketers, Authenticate or Get Trashed appeared first on The Financial Brand. This article New Email Rules 2024: Marketers, Authenticate or Get Trashed appeared first on The Financial Brand. Email authentication is now mandatory in 2024.

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Marketing Branding Google 37

The Financial Brand

APRIL 16, 2024

This article Move Over CMOs, Data-Driven Growth Marketers Are Taking Over appeared first on The Financial Brand. The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.

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Marketing Data Branding Innovation 34

The Financial Brand

APRIL 16, 2024

This article How to Fight for Your Bank’s Marketing Budget Today … and All Year appeared first on The Financial Brand. Here are 6 strategies proactive financial marketers can use to parry the budget ax — and 5 responses to common management objections to maintaining marketing spend.

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How To Marketing Branding Strategy 35

Chris Skinner

MAY 20, 2019

Another few articles I’ve picked up this week have focused upon the new generation of consumer: Gen Z. I would call them the iGen but that’s too branded, so marketers call them Gen Z. Who are the Z Gen? As of 2019, the breakdown by age looks like this: Baby … The post Are you focused on the right customer?

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Branding Marketing 372

The Financial Brand

MARCH 14, 2024

This article How to Become an “Unmarketer”: Stop Marketing and Start Engaging appeared first on The Financial Brand. Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.

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How To Marketing Branding social media 35

The Financial Brand

MARCH 22, 2024

This article Pay for Performance: The Tactic Saving Marketing Budgets in 2024 appeared first on The Financial Brand. Consumers and businesses have hired the marketing team at your institution for a new role: The organization's best new sales team. And it should give marketing higher priority in banking's budget this year.

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The Financial Brand

MARCH 29, 2024

This article The Great Checking Account Migration: How Marketers Grab Growth in 2024 appeared first on The Financial Brand. Now, bank marketers have a once-in-a-decade opportunity to serve the coming checking account migration.

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The Financial Brand

JANUARY 31, 2024

This article What’s the Future of the Global Fintech Market? appeared first on The Financial Brand. A recent survey and report by the World Economic Forum found that many global fintechs are finding prosperity and profits in underserved markets. This article What’s the Future of the Global Fintech Market?

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Fintech Marketing Survey Branding 37

The Financial Brand

MARCH 25, 2024

This article Young Women Are Getting Richer. Here’s How Banks Should Market to Them appeared first on The Financial Brand. Millennial and Gen Z women are set to receive $80 trillion in wealth transfer and banks need to improve their marketing strategies if they want them as customers.

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Marketing Marketing Strategies Millennials Branding 34

The Financial Brand

MARCH 25, 2024

This article Why Marketing Has a Critical Stake in ‘Data Migration’ from Legacy Systems appeared first on The Financial Brand. Marketing must be in the room as decisions are made. Mergers and moving to the cloud help drive new thinking about data.

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PYMNTS

NOVEMBER 1, 2017

Walmart will no longer carry Danskin brand apparel products in its stores or on its website, according to New York Post reports from Tuesday (Oct. Danskin is a 135-year-old brand owned by parent company Iconix Brand Group and generating $15.5 The retailer will remove the products from its shelves in 15 months. . On Monday (Oct.

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Branding New York Retail Capital 104

The Financial Brand

FEBRUARY 29, 2024

This article Marketing Swag: What’s Hot, What’s Not (& What Is it Even?) appeared first on The Financial Brand. Promotional swag is a cost-effective marketing tool — plus the right product can turn a customer into a walking billboard. appeared first on The Financial Brand.

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The Financial Brand

NOVEMBER 30, 2023

This article 6 Steps to Crafting Compelling 60-Second Marketing Videos appeared first on The Financial Brand. Video marketing — whether for TV, social media or website — is an effective way to capture the attention of a distracted audience and improve recognition and retention.

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Video social media Marketing Branding 37

The Financial Brand

MARCH 5, 2024

This article Influencer Marketing: Is the ROI Worth it for Community Banks? appeared first on The Financial Brand. This article Influencer Marketing: Is the ROI Worth it for Community Banks? This article Influencer Marketing: Is the ROI Worth it for Community Banks?

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Community Bank Community Marketing Branding 31

The Financial Brand

SEPTEMBER 27, 2023

This article Do Banks That Outspend Their Peers on Marketing Grow Faster? appeared first on The Financial Brand. Banks ramped up their marketing after the pandemic. This article Do Banks That Outspend Their Peers on Marketing Grow Faster? appeared first on The Financial Brand.

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Marketing Branding Data Marketing Strategies 41

The Financial Brand

MAY 19, 2024

This article Lean into Content Marketing as a Gateway to Banking More SMBs appeared first on The Financial Brand. This article Lean into Content Marketing as a Gateway to Banking More SMBs appeared first on The Financial Brand. Want to be top of mind for small businesses?

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The Financial Brand

NOVEMBER 2, 2023

This article Maximizing ATM Marketing Deepens Customer Relationships appeared first on The Financial Brand. This article Maximizing ATM Marketing Deepens Customer Relationships appeared first on The Financial Brand.

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ATM Marketing Customer Experience Branding 34

The Financial Brand

JANUARY 17, 2024

This article How a Texas Bank Anchors its Brand in Local Communities appeared first on The Financial Brand. This article How a Texas Bank Anchors its Brand in Local Communities appeared first on The Financial Brand.

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Texas Branding Community Marketing Strategies 35

The Financial Brand

NOVEMBER 5, 2023

This article What Financial Marketers See as Their Priorities and Challenges for 2024 appeared first on The Financial Brand. A survey of marketers at banks, credit unions and fintechs illustrates the need to pivot in response to marketplace dynamics and highlights the challenges that must be overcome to succeed.

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The Financial Brand

SEPTEMBER 26, 2023

This article How CMOs Can Maximize Their Marketing Budgets & Prevent Cuts appeared first on The Financial Brand. Marketing budgets in financial services shrunk considerably in 2023, a Gartner survey shows. Here's what CMOs can do to avoid being a cost-cutting target again.

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The Financial Brand

OCTOBER 6, 2023

This article Digital Marketing Tactics, Trends and Tips to Know About for 2024 appeared first on The Financial Brand. How can banks and credit unions make their digital marketing more effective? Get insight from three marketing agencies on the trends they're seeing.

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The Financial Brand

MARCH 15, 2024

This article Your Marketing Team Needs New Skills to Succeed Today. Here’s How to Implement Them appeared first on The Financial Brand. Bank marketing teams will likely need to think outside the box to incorporate the necessary skills to succeed — and innovate — in this brave new world.

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How To Marketing Branding Innovation 31

The Financial Brand

OCTOBER 18, 2023

This article Marketing Emphasis Drives Loan & Deposit Growth for Community Banks: Study appeared first on The Financial Brand. As deposit pressure mounts industrywide, a study of banks with under $2 billion of assets makes a case that bigger marketing budgets can help.

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Community Bank Study Community Marketing 37

PYMNTS

OCTOBER 14, 2019

As Barneys New York wades through bankruptcy, Saks Fifth Avenue and Authentic Brands have partnered to bid almost $270 million to buy the luxury specialty retailer, a source told The Wall Street Journal on Monday (Oct. That bid is about $220 million, the article said. The bankruptcy auction will take place no later than Oct.

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Branding New York Retail Groups 100

The Financial Brand

JANUARY 4, 2024

This article Why New Market Conditions Require a Refreshed Approach to Banking Innovation appeared first on The Financial Brand. This article Why New Market Conditions Require a Refreshed Approach to Banking Innovation appeared first on The Financial Brand.

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The Financial Brand

FEBRUARY 13, 2024

This article Touch of Frost Spreads Over Texas, with More Branching and Marketing in the Forecast appeared first on The Financial Brand. Now it's adding marketing fuel. This article Touch of Frost Spreads Over Texas, with More Branching and Marketing in the Forecast appeared first on The Financial Brand.

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The Financial Brand

NOVEMBER 23, 2023

This article 2024 Marketing Roadmap: More Customer Focus, More Streamlining & Fresh Takes on Life’s Milestones appeared first on The Financial Brand. Common wisdom says economic uncertainty means smaller marketing budgets. But Comperemedia says the bold should double down for growth.

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Marketing Branding Marketing Strategies Banking Trends 37

The Financial Brand

DECEMBER 26, 2022

This article 62 Digital Marketing Statistics Every Financial Marketer Should Know appeared first on The Financial Brand. Digital ads play a pivotal role in bank marketing. Here are 62 digital marketing statistics shaping mobile and digital marketing strategies.

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Marketing Marketing Strategies Strategy Branding 35

The Financial Brand

NOVEMBER 30, 2023

This article How to Close the Gap Between Consumer Needs and Your Marketing Strategies appeared first on The Financial Brand. Empathetic marketing can help them thrive together. This article How to Close the Gap Between Consumer Needs and Your Marketing Strategies appeared first on The Financial Brand.

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The Financial Brand

DECEMBER 4, 2023

This article Lessons from Ally’s Experiment with GenAI Marketing: Commit, But Carefully appeared first on The Financial Brand. A combined marketing-IT experiment at Ally Financial saved thousands of hours of staff time. Next year will see bigger and deeper implementation.

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The Financial Brand

SEPTEMBER 4, 2023

This article Debit Cards Rule for Point-of-Sale Payments, So Market Them Better appeared first on The Financial Brand. Consumer spending is often done on debit cards, so why not do more to differentiate — and market — these cards as a way to attract deposits?

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PYMNTS

JULY 10, 2019

We find the most effective solutions to prevent counterfeit are based on partnerships that combine Amazon’s technology innovation with the sophisticated knowledge and capabilities of brands,” said Dharmesh Mehta, vice president, Amazon Customer Trust and Partner Support. “We Participation in the program has been good but not all-encompassing.

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