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Digital dragon: Navigating Asia’s digital banking market

Accenture

Underpinned by mobile, digital and open data, established brands and new entrants alike are redefining banking for customers who will seldom set foot in a physical branch. Instead, retail customers and small- and medium-sized enterprise (SME) clients will use digital ecosystems to help….

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Personalized Marketing: What Banking Customers Really Want

Perficient

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. prefer to bank via a mobile app or website. And those consumers desire digital experiences that are personalized and meaningful.

Marketing 294
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What Digital Banks Are Doing Right

PYMNTS

The past several years have been good times for digital banking players popping up to challenge traditional brick-and-mortar financial institutions for market share, but recent months have accelerated that trend into overdrive. Dunning said such value-added offerings are more relevant to consumers today than they’ve ever been.

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Video Content Creates Digital-First Brand Loyalty

PYMNTS

Though the world before then seems hard to remember, consumers were already in the process of shifting shopping habits toward digital before then, while workers were already leveraging the digital world to work from home. Cash was already on the decline, and digital banking was already on the rise.

Video 209
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How To Market And Build Brand Loyalty Around Digital-only Offerings

Bank Innovation

Before Citizens Financial Group launched its digital-only banking unit, Citizens Access, last July, a team of bankers spent months intensely analyzing how customers might interact with a digital bank with no physical presence versus a traditional bank with a large network of branches.

Branding 170
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Barclays Rivals Goldman’s Marcus With Digital Bank

PYMNTS

consumers a low-cost, digital-only bank that will directly compete with Goldman Sachs ‘s Marcus brand. online bank, which already offers credit cards, savings and loans to 13 million customers. We expect to have that in the market next year.”. Barclays is ready to offer U.S.

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BofA Ups Digital Prowess with Marketing & Digital Banking Combo

The Financial Brand

This article BofA Ups Digital Prowess with Marketing & Digital Banking Combo appeared first on The Financial Brand. It's also part of Bank of America's strategy to drive true personalization. Knocking down silos is key to improving the customer experience.