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Improve Engagement with Web Push Notifications and Sitecore Marketing Automation

Perficient

It adds end to end support for running push notification campaigns, from capturing and storing subscription details in an xDB custom contact facet to sending notifications through Sitecore’s Marketing Automation toolset. This goal will be used to trigger Marketing Automation. Unleashing Marketing Automation.

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Perficient Included in Gartner’s 2020 Marketing Technology Vendor Guide

Perficient

Inclusion in this report highlights Perficient’s expertise in implementing and integrating marketing technology. Perficient has capabilities across content management, digital asset management, customer experience orchestration, marketing automation, email marketing, data solutions, and analytics.

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Financial Inclusion Using Analytics

FICO

Financial Inclusion Using Analytics. Our goal is to help you lend to more people responsibly and be able to explain every decision you make using FICO analytics. How FICO Scoring can help companies make decisions that benefit society. Saxon Shirley. Mon, 02/21/2022 - 07:59. by Sally Taylor. Vice President, Scores. Sally Taylor.

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Passing The Middle-Market Automation Exam

PYMNTS

The National Center for the Middle Market must have a definition of what the term is so that they can do data analytics and sample and survey these firms. Visa prefers to define mid-market as a set of needs and a set of customer behaviors, he said. And both the needs and behaviors change as firms grow, he said.

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Personalized Digital Engagement Is Essential Yet Undervalued in Financial Services

Download this perspective to learn about the: - Necessity of marketing automation - Importance of reviewing and utilizing customer data - Benefits of optimizing collected analytics - Growing need for digital engagement

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There’s No Secret Sauce: Put Financial Services Customer First, and You Too Will Grow

Perficient

“As always, we will stay focused on our long-term strategy and continue to execute on our enterprise priorities, delivering more value for customers across our distribution channels, leveraging our data, analytics and AI capabilities to elevate the customer experience, transforming the way we work to achieve better, faster outcomes,” said TD Bank Group (..)

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Acquia Engage 2020 – Enhancements to the Marketing Cloud

Perficient

With Acquia Engage 2020 underway, the morning started with some exciting news about Acquia Drupal Cloud , but there are some big new things coming to the Acquia Marketing Cloud as well. The Acquia Marketing Cloud is the suite of tools that enable extended marketing functionality like personalization and marketing automation.

Marketing 294