PYMNTS

AUGUST 3, 2020

Users and advertisers are coming back to Pinterest , resulting in an upswing in sales for the social media company, Bloomberg reported. The company was having trouble earlier in the pandemic, as it tried to balance its need for more revenue with a want to keep its most prosperous advertisers.

social media 187

social media New York Retail Tools 187

CFPB Monitor

AUGUST 4, 2022

The Federal Trade Commission (“FTC”) is seeking public comment on proposed changes to its guides concerning the use of endorsements and testimonials in advertising. If the endorser’s experience is not generally representative, the advertisement should clearly and conspicuously disclose what the generally expected performance should be.

Guidelines 78

Guidelines social media Examples Branding 78

PYMNTS

JUNE 5, 2019

The retail chain reportedly has been in discussions with Triad Retail Media , the retail advertiser owned by WPP PLC, to acquire it. The deal is aimed at increasing Target’s digital advertising efforts. Amazon , which captures about half of all online sales, has been steadily growing its footprint in the digital advertising space.

Retail 165

Retail Video Google Branding 165

PYMNTS

OCTOBER 8, 2018

Amazon is getting a leg up over Google when it comes to advertising, with CNBC reporting that some advertisers are moving more than half of their budget earmarked for Google to the eCommerce giant. For this year it is estimated it will control 37 percent of digital advertising budgets. billion in revenue.

Google 143

Google Branding Leadership Online 143

PYMNTS

JULY 16, 2020

Google this week launched new features aimed at helping advertisers using the company’s services to make their products stand out in web search results and on other platforms. Advertisers will be able to tag ads with the new information. The advertising announcements were among several Google has made in recent days.

Google 141

Google Online Regulation Data 141

PYMNTS

JANUARY 27, 2021

billion in advertising revenue for the quarter, marking a 31 percent year-over-year rise. Facebook, Inc. reported on Wednesday (Jan. 27) as part of its Q4 and full year 2020 earnings that total revenue surged 33 percent year-over-year for the three months ended Dec. The social media company reported $27.19 billion as of Dec.

social media 197

social media Report Security Operations 197

PYMNTS

JULY 5, 2019

The retail chain reportedly has been in discussions with Triad Retail Media , the retail advertiser owned by WPP PLC, to acquire it. The deal is aimed at increasing Target’s digital advertising efforts. Amazon , which captures about half of all online sales, has been steadily growing its footprint in the digital advertising space.

Retail 139

Retail Video Google Branding 139

Banking Exchange

APRIL 14, 2021

Public’s input sought on potential modernization of advertising and signage rules to better reflect how banks operate Compliance Retail Banking Customers Performance People Compliance Management Compliance/Regulatory Consumer Compliance Feature3 Feature Financial Research Duties Financial Trends.

FDIC 122

FDIC Compliance Trends Retail 122

PYMNTS

OCTOBER 8, 2019

Twitter has revealed that some user data might have been used for advertising purposes. “We Tailored Audiences is a version of an industry-standard product that allows advertisers to target ads to customers based on the advertiser’s own marketing lists (e.g., email addresses or phone numbers they have compiled).

Data 134

Data Security Mobile Examples 134

PYMNTS

NOVEMBER 3, 2020

At a time when chaos and turmoil seem to have permeated everything from the pandemic to politics, social media sharing platform Pinterest is winning new advertisers large and small who are drawn to it as a haven of safety and positivity. presidential election. The company’s net loss also narrowed 24 percent year over year to $94.2

social media 130

social media Trends Branding Washington 130

PYMNTS

APRIL 28, 2017

On the tip of everyone’s tongue in the digital advertising arena is blockchain technology. Just as recent as this January , ethereum-based blockchain technology company adChain partnered up with decentralized application studio ConsenSys with the goal of specifically developing a blockchain solution for the online advertising industry.

blockchain 162

blockchain Los Angeles Fraud Industry 162

PYMNTS

OCTOBER 10, 2017

Amazon is reportedly holding meetings in an effort to lure more advertisers to its video content platform in a bid to take on YouTube. Amazon would get a cut of the money as it would count as an advertisement, noted the report. CNBC, citing market research firm eMarketer, reported that digital video ad spending in the U.S.

Video 115

Video Meeting Report Marketing 115

PYMNTS

AUGUST 7, 2019

Amazon may be in search of a way to put advertising data on the blockchain, according to reports. The company recently put up a job posting looking for a software development engineer in advertising blockchain.

blockchain 141

blockchain Software Conference System 141

CFPB Monitor

JULY 27, 2021

area by a 55-year old prospective tenant who alleged the defendants engaged in unlawful “‘digital housing discrimination’” by routinely and intentionally excluding older people from receiving Facebook advertisements for their apartment complexes in the D.C. The plaintiff claimed that the defendants violated the D.C.

Maryland 148

Maryland social media Google Washington 148

PYMNTS

JANUARY 24, 2019

Visa and Yelp are pairing on an advertising initiative for U.S.-based 24) morning, citing its “Visa Small Business Outlook Report” for the winter of 2019, that expanding advertising to attract customers remains a challenge for 39 percent of firms. Visa said in a press release on Thursday (Jan.

Community 162

Community Cards Marketing Report 162

PYMNTS

FEBRUARY 27, 2020

That honor went two the new mandatory advertising fees coming soon to Etsy sellers. The new program, according to reports, will see Etsy start automatically advertising its seller products — and taking at least a 12 percent cut every time that advertising refers a sale that actually happens. billion – $1.06 billion.

Google 130

Google Online Community Report 130

CFPB Monitor

AUGUST 11, 2020

The CFPB indicated in their announcement that these consent orders originated from a number of investigations by the CFPB into companies allegedly using deceptive direct mail campaigns to advertise VA guaranteed mortgages. The CFPB cites several examples of asserted false, misleading and inaccurate representations of costs and terms.

Regulation 148

Regulation Examples Payments Lending 148

PYMNTS

JULY 30, 2020

Alphabet , the parent company of Google , strengthened its advertising capabilities in the second quarter as it looked to help connect business with customers through new features amid the pandemic. billion, while total advertising revenues came in at $29.9 Drilling down into the numbers, YouTube revenues were up 5.8 billion last year.

Google 149

Google Online Video Community 149

CFPB Monitor

OCTOBER 5, 2023

Our special guest is Michael Ostheimer, Senior Consumer Protection Attorney in the FTC’s Division of Advertising Practices. Continue Reading

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CFPB Monitor

JANUARY 31, 2023

The FDIC has announced that it is extending by 45 days the comment period for proposed changes to its signage and advertising rule. Several banking trade groups sent a letter to the FDIC requesting the 45-day extension. Originally set for February 21, the comment deadline is extended to April 7, 2023. Continue Reading

FDIC 78

FDIC Groups 78

CFPB Monitor

JANUARY 29, 2020

One of the most important areas of consumer financial regulation today is the use of internet- or social media-based platforms to target advertising for consumer financial products. The authors identify two primary risks from the use of targeted advertising: redlining and steering.

Lending 130

Lending social media Compliance Regulation 130

CFPB Monitor

SEPTEMBER 23, 2020

The consent order represents the CFPB’s eighth consent order since late July, 2020 against a mortgage company to settle allegations by the CFPB that the company engaged in false and misleading advertising to service members and veterans.

Lending 148

Lending Examples Regulation Company 148

PYMNTS

SEPTEMBER 18, 2017

Until now, advertisers were able to use those identifiers to reach that block of users, small as it may have been. In response, Facebook has removed the capability for advertisers to target groups based on self-reported information. CEO Mark Zuckerberg said the company is committed to keeping a closer eye on hateful posts.

Video 116

Video social media Groups Report 116

CFPB Monitor

JUNE 16, 2022

com Disclosures: How to Make Effective Disclosures in Digital Advertising ,” which provides guidance to businesses on digital advertising and marketing. The FTC has announced that it is seeking public input on ways to modernize its 2013 guide titled “.

social media 78

social media Mobile Online Marketing 78

PYMNTS

APRIL 9, 2019

CNBC is reporting that despite a year of scandals for social media giant Facebook, advertisers are still flocking to the company, and user base and ad revenues continue to grow. Despite all of the negative publicity, Facebook is as popular and profitable as ever, so advertisers are not eager to leave the platform.

social media 100

social media Branding Washington Report 100

PYMNTS

SEPTEMBER 4, 2019

Google is being accused of stealthily handing personal data to advertisers by using hidden web pages, the Financial Times reported on Wednesday (Sept. It is said to be the world’s largest real-time advertising auction house for the internet. into its advertising business but had not seen the details of Ryan’s accusations. “We

Google 109

Google Policies Data Report 109

South State Correspondent

DECEMBER 6, 2016

If you are like most banks, you probably don’t have big dollars allocated in your budget for advertising and of those dollars, probably less is focused on digital and probably nothing invested in mobile. That would be a mistake as the performance of bank mobile advertising has dramatically improved over the last several years.

Mobile 150

Mobile ATM Strategy Online 150

PYMNTS

SEPTEMBER 3, 2019

Advertisers will lose a projected $5.8 Ad fraud’s prevalence is largely due to two factors: The lack of regulation and the sheer complexity and volume of online advertising. Dishonest publishers may spoof clicks to force advertisers to pay additional fees, or hackers could hijack an advertising slot to generate revenue for themselves.

Fraud 123

Fraud San Francisco social media Tools 123

PYMNTS

MARCH 5, 2018

Procter & Gamble made headlines last week when its Chief Brand Officer, Marc Pritchard, confirmed that the world’s largest advertiser cut $200 million of digital advertising spend in the last nine months of 2017. Facebook, the social network, is actually Facebook, the massive advertising platform. That wasn’t the big news.

Google 123

Google Branding social media Video 123

PYMNTS

JULY 2, 2018

Direct-to-consumer advertising on Facebook has reportedly hit a rough patch, with spending by brands decreasing there. The trend comes at a time when brands are facing other changes on the social media site. Brooklinen stands as one example of the trend. The micro-targeting of potential customers was an especially attractive proposition.

social media 124

social media Policies Marketing Strategies Branding 124

PYMNTS

OCTOBER 19, 2019

The watchdog group Truth in Advertising has filed a complaint with the Federal Trade Commission (FTC) against the channel on the grounds that its videos are sponsored advertising content made to look like organic material created for entertainment. million followers and command $10,000 for each advertising partnership they sign.

social media 101

social media Video Hawaii Branding 101

CFPB Monitor

SEPTEMBER 22, 2020

The workshop will cover a broad array of topics within the FTC’s jurisdiction, including truth-in-advertising law, social media marketing, data security, business-to-business fraud, and other business basics. The Truth About False Advertising (an overview of the FTC’s truth-in-advertising expectations).

Security 78

Security social media Data Fraud 78

CFPB Monitor

SEPTEMBER 9, 2020

Since late July, the CFPB has issued seven consent orders against mortgage companies in which the CFPB asserts that the companies engaged in false and misleading advertising to service members and veterans. The CFPB found that PHLoans advertised that a consumer could take $20,000 cash-out for “ONLY $95.68

Policies 88

Policies Lending Payments Regulation 88

PYMNTS

MAY 17, 2017

Facebook announced yesterday that it would refund some advertisers after finding a bug that wrongly attributed video carousel ad clicks as clicks to the advertisers’ websites.

Video 100

Video Mobile Report Company 100

Bank Innovation

MARCH 17, 2016

Does a robust advertising campaign override negative social media sentiments? SunTrust and PayPal’s most recent hashtags born out of their Super Bowl advertising imply, “Yes.” ” Consider PayPal’s #newmoney hashtag attached to the advertising campaign it unveiled during the most recent Super Bowl.

social media 150

social media Operations Marketing Online 150

PYMNTS

OCTOBER 11, 2016

When it comes to ad spend these days, programmatic advertising — using software and algorithms to purchase data-based and highly targeted digital ads automatically — is the new king. In 2016 alone, programmatic advertising will account for 73 percent of all digital display ad budgets. That’s a total of $25.23 percent to $710 million.

Video 100

Video Mobile Comparison Data 100

CFPB Monitor

AUGUST 27, 2020

The CFPB indicated in the Go Direct announcement that the consent order is the third to originate from a number of CFPB investigations into companies allegedly using deceptive direct mail campaigns to advertise VA-guaranteed mortgages. The consent order addresses advertisements sent to consumers between March 2017 and April 2019.

Examples 78

Examples Regulation Regional Policies 78