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Deep Dive: Keeping Up With Bridge Millennials’ Retail Impact

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Bridge millennials’ rise is changing the retail ecosystem ahead of the 2019 holiday season, but their impacts will continue to be felt in the year ahead. Bridge millennials are consumers aged 30 to 40 whose shopping and financial preferences straddle Gen X and millennial demographics.

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Special K, Other CPG Brands Step Up D2C Efforts

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20 for its Special K brand. The flavors were “inspired” by Twitter conversations the brand had with consumers. Its Objective wellness brand, according to the website Glossy , is being redesigned and rebranded about a year after it was first introduced. The promotion started Sept. Another marketing move can be seen from Clorox.

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Kohl’s To Tap Into Facebook Data To Create Millennial Clothing Line

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The fashionistas posting on Facebook have the attention of Kohl’s , which is looking to create a curated clothing line based on the brands people are wearing most, the Motley Fool reported Sunday (Aug. Kohl’s is teaming up with the social media giant to uncover emerging brands that millennial shoppers consider cool.

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Developing Brick-and-Mortar Stores For QSRs, Sleep Brands

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The sleep brand ’s locations are thriving, and a few more are planned for this year. 50 percent: Portion of millennial consumers who place more deliveries than they did two years ago. meal delivery market controlled by DoorDash in October of 2019. meal delivery market controlled by DoorDash in October of 2019.

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What’s Under The Millennial Christmas Tree This Year?

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However, after almost 50 years, it began to fade in the 1980s, disrupted by the emergence of store-branded credit cards. As such, the most popular 2019 holiday gift trends — from an Afterpay point of view — involves a particular type of consumer, one perhaps more interested in fashion and beauty products than other consumer segments.

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WEX Rides Fuel Business And Healthcare To Solid 2019 Earnings

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Payment processing was good to financial transaction provider WEX in 2019, as the company reported double-digit growth for the year in its earnings report today. For corporate travel, it has been encouraging partners to focus their offerings on millennials. Millennials will book directly at a rate of 63 percent.

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How Delta Galil’s Fashion Brands Use BNPL To Boost Loyalty

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This is especially true among eCommerce brands facing high levels of cart abandonment, according to Geoff Staff, vice president of retail and eCommerce for Delta Galil Premium Brands. In fact, the data has shown that the [BNPL] brands that have some maturity to them [have] actually brought in younger customers.”.

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