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The Formula For Brand Affinity Marketing To Make Your Bank Go Viral

South State Correspondent

Back in 2015, Brazil led the world in fan football-related injuries. Then, in a twist of innovative thinking, Ogilvy, the famous ad firm, was brought in. What ensued was an out-of-the-box brand affinity marketing tactic that banks can use to promote their brand today. Creating a Brand Affinity Marketing Solution.

Branding 195
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BankBazaar Turns 15: Celebrating a Decade and a Half of Innovation and Diversity

BankBazaar

And as they say, the rest is history! $60 Million Jackpot: Funding Frenzy in 2015 Fast forward to 2015, and BankBazaar struck gold with a whopping $60 million in Series C funding. With this innovation, customers could complete the Know Your Customer (KYC) process online, swiftly and effortlessly.

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Why Invisible Will Make 2020’s Payments Innovation Roar

PYMNTS

Two hundred and seventy-four years later, those words are the perfect framework for understanding what will define the next decade of innovation in payments and any ecosystem that touches it. Sometimes those innovations disrupted old models and players; other times they made them better and more efficient. The Invisible Innovators .

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Mastercard On Helping Retailers Strike The Right Innovation Balance

PYMNTS

The question for the 2020s, and the focus of her remarks at the big show in New York last week, is about innovations itself — what is truly leading in innovation and what constitutes being a laggard? The latter is innovative; the former is, well, just a tweak. Testing Innovation . The answer, she noted, is complex.

Retail 168
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Perficient to Present at Fintech Generations 2021

Perficient

In the session “Differentiating Your Brand for the Digital Era,” Scott will discuss how financial services companies can leverage digital technologies in new and innovative ways to create new value for consumers and businesses. The presentation will occur on June 10 at 4:00 p.m.

Fintech 462
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Delivering Restaurant Innovation With Mobile Tech

PYMNTS

These are some of the ways that innovators in the dining space are making it easier for consumers to order their favorite foods — and for restaurants to accept their orders: The projected value of online restaurant delivery sales by 2022, compared to $25 billion today, is $62 billion.

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H&M’s COS Brand Works With YCloset To Pilot Clothing Rentals

PYMNTS

To test out renting attire as eco-conscious shoppers rein in their purchases, H&M said its COS brand has collaborated with the Chinese subscription rental platform YCloset to trial clothing rentals. H&M has rolled out many independent brands like Arket and COS in recent years.

Branding 101