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FinovateSpring 2017 Live Blog – Day 2

William Mills

From their web site: Unison is the market leader in home ownership investment. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. Mills-Grimes is the Digital Marketing Manager at William Mills Agency. I like this idea.

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We Analyzed 9 Of The Biggest Direct-to-Consumer Success Stories To Figure Out The Secrets to Their Growth — Here’s What We Learned

CB Insights

The Honest Company’s content marketing strategy that drives 151,000 visits from pre-qualified customers. In 2004, Wired editor Chris Anderson first began writing about how the internet would change this. It spent $10,000+ promoting the video on social media. It paid for mentions on shows like Howard Stern.

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