2004 Marketing Strategies Online social media 
William Mills
APRIL 27, 2017
Omnichannel campaigns online. Showing how a banker could build an online offer in real time. From their web site: Unison is the market leader in home ownership investment. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. I like this idea.
CB Insights
DECEMBER 14, 2017
Warby Parker’s plan to disrupt the $5 billion eye exam market. How Glossier’s skin tone matcher drives online conversions. Casper’s aggressive SEO strategy that drives 378,000 site visits a month. The strategy behind Dollar Shave Club’s million-view viral video. The long-tail playbook has won.
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