Apparel subscriptions are adapting to the work-from-home trend, as physical retail stores are feeling the effects of light traffic and reluctant shoppers. In digital retail, the social commerce category is completing the year with a flourish as consumers discover new ways to shop from shared videos and social posts. And in payment methods, millennials have shown remarkable interest in buy now, pay later (BNPL) offerings. All this, Today in Data.
Data:
89%: Portion of millennials who own credit cards.
27.4%: Share of U.S.-based TikTok users between 25-34 years old in April.
15M: Approximate number of consumers who have signed on to at least one subscription service since the pandemic began.
11.5%: Portion of bridge millennials who have used BNPL.
3.8M: Number of Stitch Fix members, after 240K joined last quarter.
We’re always on the lookout for opportunities to partner with innovators and disruptors.
Learn More