Amazon has run up against a roadblock in its play to revolutionize brick-and-mortar grocery shopping.
The online retail giant has reportedly delayed the public opening of Amazon Go due to technical difficulties with its âJust Walk Outâ system.
During employee beta testing that began in December of last year, Amazonâs system for monitoring and tracking customer item selection reportedly ran into trouble keeping tabs on items once they had been moved from their shelf when more than 20 people were in the store at one time, saidÂ
The Wall Street Journal.
Amazon has yet to comment on the delay or give an update on when Amazon Go will be up and running to the public.
Amazonâs âJust Walk Outâ technology â once it works â will mean no lines and no waiting for grocery shoppers. A virtual shopping cart processes what customers take from Amazon Go shelves and automatically adds it to their purchase list, charging their Amazon account upon their exit.
The first Amazon Go location was slated to open to the public in
Seattle in early 2017. Though the 2,000+ grocery store ambition
turned out to be false, according to the company, the public opening of Amazon Go will likely be the âshot heard round the worldâ for retail grocers â when it eventually happens.
As of now, it looks like shoppers will have to wait a bit longer and that grocers will have a bit more time to prepare for the âAmazon Effectâ to to kick in for their market segment.
For customers who are gunning for a brick-and-mortar Amazon experience, the retail giant has had more success with its bookstores.
Earlier this month, Amazon opened its
tenth bookstore operation in Seattle, with plans for at least five more in the next year. While the âJust Walk Outâ technology would likely have fit well in an Amazon bookstore, shoppers will have to wait for Amazon Go to sort out its technical issues before that happens.