Visa Friday unveiled a digital "swipe" product enhancement for Visa Checkout that enables shoppers to complete their online purchase by sliding a virtual image of their credit, debit or prepaid card across the screen of a smartphone, tablet or laptop, according to a press release.

In 2014, Visa first introduced the Visa Checkout lightbox, which lets consumers pay online, on any device, without being redirected from the merchant's site or app. The new interactive button streamlines the payment experience even further, according to the announcement. Now, instead of a lightbox, a consumer sees a picture of her card on the Visa Checkout button, swipes it to the right, and simply enters her password inside the button itself to authenticate.

The interactive button is now available globally to merchants selling digital goods and services – such as music, movies, airline seats, and tickets – or items that customers purchase online and pick up in a physical store. Visa will extend the interactive button functionality to Visa Checkout merchants who ship goods in the coming months, according to the announcement.

"Visa Checkout's new interactive button is yet another way we are designing the future of online checkout and delivering on our promise to bring the simplicity of the swipe to any device," said Sam Shrauger, senior vice president of Visa's digital solutions. "This new experience brings digital payments one step closer to the ease, trust and familiarity that consumers have long valued from Visa in the physical world."