The last eight or so months of living life amid the pandemic have created an opportunity for consumers to make major changes to both where and how they shop – changes that many are planning to stick with, even after COVID-19 is behind us. The question is, will the verticals where digital has been slow to grow finally start coming along? Or will newly digitized consumers spend 2021 fighting with the last of the analog holdouts?
Data:
78%: Share of consumers anticipating a permanent shift to digital shopping habits post-pandemic.
52%: Portion of customers who have made a purchase with new retailers since the pandemic began.
40%: Share of medical claim payment transactions carried out with paper checks.
20-25: Number of verticals in which OMNi hopes to operate down the road.
55%: Share of millennials who are interested in giving digital gift cards this year.
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