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10 Keys to Apple Pay: The Quick and Dirty Analysis

Javelin Strategy & Research

Overall Analysis: Apple Pay is the most important mobile payment system to be released to date. Apple iOS control almost half the existing consumer smartphone market (45% vs. 47% for Android) in the U.S. . $20 Apple iOS control almost half the existing consumer smartphone market (45% vs. 47% for Android) in the U.S.

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