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4 trending social media tips to know

Independent Banker

The Social Bankers, a collective of community bank marketers, offers inspiration, information and professional development advice to community bankers focused on marketing and social media. We asked them for their need-to-know social tips. How to join the Social Bankers. ? Illustration by miakievy/iStock.

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YouTube Continues to Dominate the Video Results in Google

Perficient

The first variable is that user intent between the two platforms varies greatly depending on the type of search queries. The other major variable is that the platforms have different monetization strategies. The work starts before you film the video with raw keyword research to identify topics in high user demand.

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A Guide to Real-Time Payments Terminology

Accenture

Payments continues to be a hot topic in banking. Technology, consumer and business expectations—driven by innovations, such as smartphones, social media and internet platforms—have been forcing payments change for at least five years. The change is accelerating, and is likely. Read more.

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Jumpstart Your Platform Selection and Avoid Lengthy RFP

Perficient

A lot has changed in the portal space since that time and you want to consider a new platform to support your ongoing digital transformation efforts. As you get lost in the overwhelming amount of information or a lengthy RFP, you decide you need some expert help on the topic. Platform Select. Platform Selection Process.

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ICBA’s Marketing Communications Toolkit

Independent Banker

It’s all about building the message, finding the right platform and timing it well. Explore the toolkit Browse the entirety of the Marketing Communications Toolkit with even more informative content, including Social Media 101 and ICBA Social Media Monitor. Understand the platform. Establish a relationship with the media.

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10 Top Banking Podcasts You Should be Listening to

Abrigo

million podcasts in the world, you might find it daunting to weed through the lists on Apple Podcasts, Spotify, Google, or other platforms to find the best banking podcasts. Yet some platforms’ podcast rankings seem to promote podcasts that haven’t put out new episodes in years. Indeed, with 2.8 Banking Resources.

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Pinterest Pivots Toward Shopping With Pinterest Partners

PYMNTS

Pinterest has rebranded its third-party partner program Marketing Partners into Pinterest Partners to facilitate a greater number of shopping experiences on its platform, according to a report by Retail Dive. The company has around 291 million active users, many of whom use the platform for shopping ideas when they go out to retail stores.