Perficient

JULY 20, 2020

What are marketing personas versus UX personas? UX personas expose your audience as complex and emotional human beings who don’t always follow a logical path in making their healthcare decisions. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them.

UX 332

UX Meeting Groups Data 332

Perficient

NOVEMBER 6, 2020

Perficient’s Digital Strategy and Experience Design teams are missioned with helping our clients deliver the best possible customer experience with their digital investments. It is why we’ve invested in strategy and design teams, in design labs and studios, in tools and methods, and in constantly finding new ways to do it better.

Customer Experience 427

Customer Experience UX User Experience Branding 427

BankInovation

SEPTEMBER 8, 2022

We’ve all heard the term user experience (UX) a lot in recent years, but what does UX actually mean for financial institutions and their digital payments platforms? In this article, we’ll let you know why UX design should be a vital part of your digital strategy.

UX 52

UX User Experience Digital Strategies Payments 52

Perficient

JANUARY 26, 2022

TD emphasized that this elevated focus on the customer experience has proven essential to their business strategy and that they are continuing to invest in marketing and technology to ensure their preparedness for continuous growth. “As

Customer Experience 484

Customer Experience Strategy Digital Strategies Analytics 484

Perficient

MARCH 3, 2021

Joseph Willet, a Director of Experience Design at Perficient and alumni of Savannah College of Art and Design (SCAD), recently mentored a team of students that participated and won the Fan Favorite award at the 2021 STARTUP competition, the week-long yearly competition hosted by the Future Leaders of UX (FLUX) Club.

UX 539

UX Meeting social media Strategy 539

The Financial Brand

JANUARY 14, 2019

The post Digital-First Banking Strategies Will Fail If You Don’t Prioritize UX appeared first on The Financial Brand. With new technologies, you must minimize consumer confusion by designing systems around those who are the least tech-savvy.

UX 26

UX Strategy Branding System 26

The Financial Brand

FEBRUARY 8, 2021

The post Who Wins the UX Arms Race: Traditional Banks or Neobanks? A study of how PNC stacks up against SoFi and Revolut for mobile account opening and other digital banking functions uncovers some surprises. appeared first on The Financial Brand.

UX 39

UX Study Digital Banking Branding 39

Perficient

JANUARY 20, 2021

These experiences must aim to accommodate and benefit different audience needs based on their geographical location, culture, ethnicity, race, gender, age, language, sexual orientation, and so on, without seeing these factors as an obstacle to overcome in the strategy and design process. Strategy and Design: Who Should Be in the Room?

Marketing Strategies 496

Marketing Strategies Strategy Regional Marketing 496

The Financial Brand

DECEMBER 14, 2020

The post The Best and Worst Practices in Digital Banking UX appeared first on The Financial Brand. Three examples of each give retail banking executives and digital designers specific ideas to ensure intuitive and frictionless experiences.

UX 30

UX Digital Banking Examples Branding 30

The Financial Brand

JANUARY 17, 2021

The post Habits That Stifle UX Innovation in Banking (and How to Change Them) appeared first on The Financial Brand. Hiring creative user experience pros won't help if they don't have the right support and culture. Three actions can help turn things around.

UX 35

UX Innovation How To User Experience 35

CFPB Monitor

JULY 12, 2022

The CFPB is seeking experts in data science, software engineering, product design, product management, and user experience (UX). Use front-end, back-end, and full-stack engineering to develop and support new technical strategies that could help effectively protect consumers.

UX 78

UX Regulation Technology User Experience 78

PYMNTS

JULY 31, 2019

We also analyzed how the areas that FIs are focusing on relate to such factors as level of investment, on-time performance and innovation strategy. A significant share of FIs will turn their focus in a different direction, however, to user experience (UX) — how users interface with banking products and features.

Innovation 151

Innovation Report UX User Experience 151

Perficient

FEBRUARY 4, 2021

Accessibility design can be led either by a designer or UX specialist who has accessibility knowledge, or it can be an accessibility-specific person. SEO and accessibility often overlap, and you can leverage advantages for both by including accessibility from the beginning of your design and content strategy discussions.

UX 531

UX Guidelines Compliance Study 531

The Financial Brand

NOVEMBER 4, 2020

The post Good Digital UX Is Now Table Stakes for Small Business Banking Success appeared first on The Financial Brand. Personalized and frictionless engagement, beginning with digital account opening, is key to meeting tough challenges faced by the SMB market.

UX 28

UX Meeting Branding Marketing 28

Perficient

JANUARY 26, 2022

TD emphasized that this elevated focus on the customer experience has proven essential to their business strategy and that they are continuing to invest in marketing and technology to ensure their preparedness for continuous growth. “As

Customer Experience 221

Customer Experience Strategy Digital Strategies Analytics 221

Bobsguide

JULY 20, 2018

Without doubt, banks have come to the realization that a technology-driven strategy is essential for operational efficiency. That’s crucial for their UX – in terms of how. Most of the industry’s giants went digital long ago in terms of the user experience with apps and portals.

Technology 83

Technology UX User Experience Strategy 83

Perficient

DECEMBER 19, 2023

These IDC MarketScapes highlight leading global providers of experience build (XB) and experience design (XD) services, offering a framework for organizations to compare vendors based on their product and service offerings, capabilities, strategies, and current/future market success factors. What Does This Inclusion Mean for Perficient?

Report 251

Report Customer Experience Innovation Strategy 251

Perficient

MARCH 19, 2021

These guidelines were created so that digital consumers using adaptive strategies such as font sizing or using assistive tech (i.e. These four essential guidelines created by the W3C organization are the “how-to” guide for digital teams of strategists, designers, developers, SEO and content specialists to create accessible experiences.

Operations 322

Operations Guidelines UX Maine 322

Perficient

DECEMBER 29, 2020

Financial institutions that want to remain ahead of their competition must adopt new business processes and implement fresh digital strategies and technologies. What You’ll Learn: Digital strategies from top brands across multiple industries. How financial institutions can apply these strategies.

Branding 294

Branding Industry Digital Strategies Customer Experience 294

Perficient

APRIL 20, 2023

Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. Bankers that have a defined digital marketing strategy are seeing greater lead generation and client acquisition.

Marketing 294

Marketing Marketing Strategies social media Strategy 294

Gonzobanker

JULY 20, 2022

financial institution executives surveyed for What’s Going On In Banking 2022 , 19% of community banks and 10% of credit unions had not launched a digital transformation strategy prior to this year, and another 15% had no plans to do so. Among 300 U.S. What Does a Digital Product Manager Do? Own It, Bankers!

Digital Strategies 174

Digital Strategies Strategy Leadership Customer Experience 174

The Financial Brand

NOVEMBER 28, 2018

The post 3 Ways UX Design Can Improve Consumer Satisfaction and Increase Revenue appeared first on The Financial Brand. Bad mobile banking experiences turn off consumers when they seek ease. Improve the user experience — or watch them leave.

UX 27

UX User Experience Branding Mobile 27

Perficient

JANUARY 21, 2021

Implementing strategies like these keep stakeholders and team members aligned on decisions for the project design, relieve pressure, maintain timeliness, and enable the client to improve the end-user experience overall. Organize Your Content Strategy.

User Experience 508

User Experience Strategy Meeting Branding 508

Perficient

JANUARY 29, 2021

How Do You Achieve Focus Improvements to Accessibility in UX Design for Mobile Devices. . Designing for Accessibility: An Introduction. Apple’s Best Practices for Inclusive Design. Microsoft’s Inclusive Design Toolkit.

Video 493

Video UX Examples Mobile 493

PYMNTS

MAY 8, 2020

Apple Introduces New eCommerce Portal With Upgraded UX. Daniel Eckert has been tapped as the new Green Dot executive vice president and chief product, strategy and development officer, making him responsible for all product vision, strategy and development for Green Dot’s product and Banking-as-a-Service needs.

Samsung 153

Samsung Apple Cards UX 153

Gonzobanker

FEBRUARY 23, 2022

A financial institution’s Banking-as-a-Service strategy needs to be more than an extra credit project for the I.T. infrastructure and the capacity to manage a BaaS strategy to significantly complement the core business. Now is the time to create a BaaS strategy. department. assets, citing high NIE.

Community Bank 133

Community Bank Strategy Risk Management Fintech 133

Perficient

NOVEMBER 30, 2020

So do today’s CMOs need to be part brand whiz, part creative director, part data scientist, part lawyer, part UX designer, part…? The short answer is No. How to Get There.

Branding 378

Branding UX Customer Experience Marketing 378

Gonzobanker

OCTOBER 6, 2023

Vendors may roll out a new user experience (UX) in an effort to extend the life of the core, but unless this fresh makeup is accompanied by meaningful product enhancements and architectural upgrades, the effect is simply postponing an inevitable “living dead” state. Have an exit strategy. Don’t isolate yourself.

Strategy 97

Strategy System UX Tools 97

PYMNTS

NOVEMBER 25, 2019

WWW Creator Tim Berners-Lee Shapes Web Rescue Strategy. Tim Berners-Lee, the British scientist and World Wide Web (WWW) creator, has devised a strategy to save the internet from falsehoods as well as corruption. Google’s expertise is in UX design,” he noted. “By

Security 130

Security Payments Google UX 130

PYMNTS

JANUARY 14, 2020

These regulatory initiatives center around both end-user experience and data security, but as Cohen noted, they “add extra complexity and risks to cloud migrations if security isn’t part of an organization’s cloud strategy from the onset.”. Greater Security Without Compromising UX.

User Experience 253

User Experience Security Payments Compliance 253

Perficient

FEBRUARY 25, 2021

Explore our Strategy and Consulting practice to learn how we’re partnering with CX leaders to meet unforeseen challenges and enable change as never before. Perficient: Digital Strategy Experts. They must ensure that their organizations have the empathy, agility and alignment to act.

Meeting 309

Meeting Customer Experience Branding Leadership 309

The Financial Brand

APRIL 14, 2021

In a digital world, UX is key to winning loyalty. Banks and credit unions need to avoid pitfalls and create captivating experiences. The post 3 Ways to Create Digital Banking User Experiences that Build Loyalty appeared first on The Financial Brand.

User Experience 40

User Experience Digital Banking UX Branding 40

The Financial Brand

JANUARY 25, 2017

Bringing the designer and developer together to follow an agreed upon user experience (UX) design workflow is the foundation of success.

UX 12

UX Digital Banking User Experience Customer Experience 12

Gonzobanker

AUGUST 11, 2020

Through an initial (ultimately temporary) deal with Chase to be its lending fintech vendor and trying to build upon that pivot, OnDeck’s bank strategy had slowed and the company was primarily a challenger, not an enabler, to banks. They primarily support – don’t compete with – federally insured bank lending.

Lending 158

Lending Fintech Analytics UX 158

Perficient

FEBRUARY 8, 2022

Ideas and strategies for personalization should come from across all business departments. Due to the shift to convenience-focused digital service experiences and game-changer retailers like Amazon, customers now expect services to be tailored to them. The best way to achieve personalization? customer service).

Customer Experience 294

Customer Experience Meeting Analysis Strategy 294

Perficient

AUGUST 14, 2020

We love to use our CX strategy, design, and development expertise to help companies achieve their goals and engage with their customers. Perficient takes pride in the work we do as we partner with clients to create exceptional experiences for their end customers and internal teams.

Michigan 506

Michigan Online Strategy Marketing 506

Perficient

FEBRUARY 15, 2022

The best personalization strategies include knowing how – and when – to apply what you know about clients. We have the industry and technical expertise to leverage contextual, behavioral, and persona-based inputs to determine where a client is in their journey and best support their “next best action.”

Management 340

Management Rhode Island Delaware New Jersey 340