IKEA Looks Toward A Future With AI
PYMNTS
JANUARY 29, 2018
Last month, it tested virtual reality at a Dallas, Texas, store opening to help shoppers fully experience IKEA and its offerings. I think, for us, it was taking the next level and trying to educate consumers and [draw] potential guests to the store,” said Kelly Cronin Niszczak, IKEA North America’s media project manager.
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