Remove savings best-money-market
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Deposit Profitability – The Operating Cost of Your Deposits

South State Correspondent

Cost of Deposit Sales and Marketing. To derive the foundation of deposit profitability, you start with your sales and marketing costs. The per year, per depository account cost of deposit sales and marketing by-product, can be seen below: A couple of items jump out at you when analyzing the above data. CDs are much the same way.

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Perficient and DTE Energy Bring Home Two More Wins for Interactive Virtual Home

Perficient

This microsite educates consumers on how to save energy for their homes on a completely new level. The home compromises of checking points where consumers can track the progress they have made while learning on their journey, and offers different educational tips that could translate into energy savings and environmental impact.

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Here Are 15 of the Best Deposit Marketing Campaigns Ranked

South State Correspondent

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. It is about consistently creating products that engage customers and marketing existing deposit products using anything but rate. Marketing can.

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Challenger Bank Aion Is Subscription Based, Set To Open In Belgium

PYMNTS

New subscription-only bank Aion is launching in Belgium, and it wants customers to be able to get the most out of their money, according to a report. Moving money, withdrawing money, investing money, exchanging money, borrowing money, and even saving money shouldn’t cost you money,” said Aion CEO Wojciech Sobieraj.

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How To Improve Uninsured Deposit Performance

South State Correspondent

In this article, we will look at deposit performance data related to high balances and show how banks can dramatically increase value by restructuring relationship-based products and better-allocating marketing/sales dollars more efficiently. This is over three times the life of a money market account that is over $1mm in balances.

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Upgrade the Front Line to Attract and Retain Deposits

Jack Henry

When I was given power of attorney for my mom’s bank accounts, I needed to go to a branch and work with someone to put her money to work. Seniors are in a unique stage of life where they must convert their savings into a sufficient revenue stream to assist with the cost of senior living facilities.

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Marketing Deposits Like Barbie

South State Correspondent

Film quality aside, there have been few movies in the history of the World that have done a better job at marketing than Barbie. This article highlights these lessons and applies them to marketing deposits. We will also stipulate that you don’t have $100mm to spend on a marketing budget. Marketing made it so.

Marketing 195