Millennials Are So Last Year: Study Says Retailers Need To Start Thinking About Gen Z
PYMNTS
JULY 13, 2016
Move over millennials , there’s a new kid in town that is about to become nearer and dearer to retailers’ hearts: Gen Z. Gen Zers are also cautious of shopping at retailers who have had past security breaches, according to the study, with 59 percent saying they would purposely avoid shopping at such retailers.
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