Black Friday Data: Amazon Tightens Digital-First Market Share Grip
PYMNTS
DECEMBER 1, 2020
Amazon’s grip on the online shopping industry appears to be tightening. A new survey of Black Friday shoppers from PYMNTS showed the Seattle retailing giant dominated its rivals in the traditional post-Thanksgiving holiday season kickoff. That dropped to 44.4 It even dropped from Q2 2019 (46.6 percent, Costco at 10.5
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