PYMNTS

FEBRUARY 10, 2020

It started as a simple online form: Users would fill out their destinations, the number of travelers in their group, their dates of travel and a bit of information on what they are like. The company’s target market includes Gen Z and millennials. Their profiles will display a blue checkmark once they are verified.

Las Vegas 142

Las Vegas San Francisco Nashville Chicago 142

PYMNTS

OCTOBER 16, 2017

According to Venmo’s Head of Marketing, Kasia Leyden, the idea is to put users’ stories front and center, making the money transfer company the only brand that can fill the blank in whatever occasion they’re sharing. Just _ for everything else,” reads the side of a bus in Nashville. It’s called the “Blank Me” campaign.

Branding 112

Branding Nashville Miami Millennials 112

PYMNTS

AUGUST 30, 2017

Which can make Belle Cares, an on-demand firm that offers professional beauticians who make house calls, seem like something of a surprise on first glance because the Nashville-based startup’s customers are not young by any definition. These days, the only way to access Belle Cares would be as a Nashville or Tennessee resident.

Nashville 123

Nashville Tennessee Millennials Training 123

Gonzobanker

DECEMBER 20, 2019

The company’s market capitalization, which after declining to less than $600 million in the 2009 recession, has now grown to almost $3 billion. This was a terrific combination of two education-focused cooperatives across both Southern and Northern California markets. It’s early but it’ s a great entry to the market and our industry.

Idaho 148

Idaho Conference Data Marketing 148

PYMNTS

JANUARY 2, 2017

Winding down the year, the most recent Trackers examined just what it takes to get all those Christmas presents ordered online to loved ones across borders. Prpic noted that these virtual stores could improve on current online shopping setups, which allow customers to easily sort by price and overlook higher-end goods.

Retail 123

Retail Millennials blockchain Mobile 123

CB Insights

SEPTEMBER 4, 2019

Popular media coverage of millennials often fixates on the industries the generation is allegedly killing and their supposed fiscal irresponsibility. Some industries benefiting from millennials’ increased spending power, such as travel, reflect well-worn Gen Y tropes like the general preference for “experiences” over things.

Millennials 78

Millennials Industry Branding social media 78