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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 1 of 3)

Perficient

In marketing and design circles we often measure success in terms of meeting customer expectations. The expectations-meeting business is notoriously tricky. It’s essential to measure the gap between audience expectations and your offerings, and what the market has to offer. Signals that Shape Desire. What’s Next?

Meeting 309
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Trending: Meeting The Millennial Need For AI-Powered Visual Shopping

PYMNTS

Online marketplaces for everything from retail goods to travel services to hospitality need to ensure a quick and easy way for both buyers and sellers to transact with each other— or risk losing both sides to a waiting host of competitors. In other markets, the rise of marketplaces is giving old organizations new perspective.

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NEW DATA: How Bridge Millennials Are Upending The $400 Billion Apparel And Accessories Market

PYMNTS

This lower figure, plus the drive to digitize the market, is making the clothing industry increasingly competitive, with retailers clamoring to attract and maintain shoppers’ loyalty. And it’s easy to see why, as they are inheriting and embracing the apparel market. 25 percent of bridge millennials that buy online prefer Amazon.

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The Millennial-Driven Evolution Of Jet.com

PYMNTS

Walmart is energizing its Jet.com engines to power the online eCommerce site that it acquired two years ago. To get more millennials on board, the Bentonville, Arkansas-based retailer is rolling out offerings designed to attract younger, well-to-do consumes in urban areas. cutoff for same-day deliveries.

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Kohl’s To Tap Into Facebook Data To Create Millennial Clothing Line

PYMNTS

Kohl’s is teaming up with the social media giant to uncover emerging brands that millennial shoppers consider cool. In another attempt to reach millennials, Kohl’s partnered with Popsugar to launch a clothing line last September. Traffic coming into its locations is meeting expectations, Gass said, and is skewing toward off-peak times.

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Target To Sell Flamingo Razors To Court Millennial Shoppers

PYMNTS

Target is trying to become a “cool” place for millennials to shop and Flamingo is seen as a way to meet that end. In an interview with CNBC, Flamingo General Manager Allie Melnick said the firm saw an opportunity with Target given the lack of upgrades the female body care market has seen over the years.

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Retailers Seek New Digital Places To Meet Consumers As Spending Patterns Change

PYMNTS

When selling online became the only game in town, retailers across the board got very seriously digital overnight. “It As for retailers, he said they’re looking for new ways to meet customers where they are and to offer better value-added services — like BNPL — to draw them in. And not necessarily just the millennials.

Retail 142