Perficient

JUNE 15, 2020

Conversational marketing is typically done with the goal of shortening the sales cycle, but there’s a lot more to it. As mentioned, most marketers immediately think of AI and technology tools including live chat, chatbots, and social monitoring. Quantify the impact of marketing and sales campaigns.

Meeting 443

Meeting Marketing User Experience Marketing Strategies 443

Long Lasting Ideas

NOVEMBER 25, 2018

The most valuable tool from the Postal Service since the Pony Express. at Bank Marketing Strategy + Ideas. Informed Delivery (“ID”) isn’t just the Postal Service’s latest push to heat up competition and survive against UPS, FedEx and other delivery services. Continue reading Informed Delivery.

Tools 80

Tools Marketing Strategies Strategy Marketing 80

Long Lasting Ideas

APRIL 4, 2017

But the thank-you note is an important tool, not only in marketing, but it communicating appreciation to your team members. Continue reading The priceless, timeless tool of old-school social media. at Bank Marketing Strategy + Ideas. A healthcare consulting and coaching firm, the Pensacola, Fla.-based

social media 40

social media Tools Marketing Strategies Strategy 40

The Financial Brand

MARCH 23, 2023

This article What to Do About the Surprise Risks of Social Media and Self-Service Tools appeared first on The Financial Brand. Social media and self-service money management tools played a role in two bank failures. Financial institutions should act on that insight.

social media 38

social media Tools Branding Management 38

South State Correspondent

JUNE 22, 2023

EOS comprises a series of tools and concepts that guide leaders in managing and optimizing their operations. One of the framework’s strengths is the robust tool kit available to bankers. While a bank may not want to adopt all of EOS, many use part of the system and use some of the tools.

Tools 195

Tools Meeting Leadership Management 195

The Financial Brand

APRIL 2, 2023

This article Digital Marketing Maturity Still Lags in Spite of More Tools in the Toolbox appeared first on The Financial Brand. Regulatory compliance, legacy technology and lack of expertise prevent banks and credit unions from achieving maturity in their digital market efforts. What's the hold-up?

Tools 31

Tools Marketing Compliance Branding 31

The Financial Brand

MARCH 16, 2020

The post Rethinking Financial Services with Artificial Intelligence Tools appeared first on The Financial Brand. AI should tailor what institutions offer to the needs of everyone they serve, instead of forcing them into traditional molds more quickly.

Tools 42

Tools Branding Marketing Strategies Innovation Strategies 42

PYMNTS

JULY 16, 2019

The data can potentially provide the retailer with insights into how to hone marketing strategies and stamp out rivals. Although other firms offer similar tools for shopping, Amazon’s tool combination “still pales in comparison to data collection by Alphabet Inc’s Google,” per the report.

Comparison 109

Comparison Google Marketing Strategies Retail 109

The Financial Brand

NOVEMBER 3, 2021

Still widely used, the marketing customer information file (MCIF) is now obsolete. The post One Marketing Automation Tool that Should be Retired from Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Seven steps can help institutions modernize their methods.

Marketing Automation 31

Marketing Automation Tools Marketing Banking Trends 31

The Financial Brand

MARCH 1, 2021

The post New Tool Helps Banking Providers Capitalize on Charitable Giving appeared first on The Financial Brand. Cloud-based platform lets banks and credit unions simplify the donation process for mass affluent consumers, solidifying relationships.

Tools 32

Tools Capital Branding Marketing Strategies 32

PYMNTS

OCTOBER 8, 2019

The tool is designed to enable SMBs to pay their vendors with commercial cards, even if that vendor does not accept them. Yak Pay is owned by Payment Logic, reports explained, with Visa providing product design and go-to-market strategy expertise. Reports in IT Wire on Monday (Oct.

Marketing Strategies 144

Marketing Strategies Cards Security Payments 144

Perficient

DECEMBER 1, 2020

Additional digital tools, such as translated website and blog content, multilingual chatbot and live voice assistance, and translated or captioned video. Going further, they adapted some of those learnings to apply to all of their marketing strategies.

Trends 309

Trends Millennials Community Marketing 309

PYMNTS

AUGUST 16, 2019

15) the launch of its Expense Management tool under its Revolut for Business offering. Earlier this year, Revolut announced a shift in its market strategy as it worked to expand its market share and global presence. company announced in a blog post on Thursday (Aug.

Marketing Strategies 108

Marketing Strategies Management Tools Compliance 108

PYMNTS

FEBRUARY 3, 2020

Go-to-market strategies must appreciate the unique needs of these often-underserved customers,” Warburg said. cloud infrastructure with Microsoft and an Adobe Sensei-powered product suggestion tool. Xenon arc’s client list includes known brands in the materials industry. Europe, Mexico and Brazil. “Go-to-market

User Experience 130

User Experience Washington Leadership Marketing Strategies 130

PYMNTS

JANUARY 18, 2018

But according to a new report from EY, it would be unfair to say that regulation is the only driving force behind large banks’ changing market strategies. In its Global Banking Outlook 2018 survey , EY assessed 221 financial institutions across 29 markets. Cybersecurity.

Regulation 156

Regulation Innovation Fintech Marketing 156

The Financial Brand

JUNE 6, 2021

Knowing how to work with these sites is a digital marketing must. The post How Financial Marketers Can Work With Motley Fool’s Comparison Tool appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Google ranks third-party review sites ahead of individual banking sites.

Comparison 23

Comparison Tools Marketing Banking Trends 23

PYMNTS

JULY 17, 2019

The investment will be used to accelerate product development and engineering while also fueling global go-to market strategy and deployment, DUST Identity said in a press release. Led by Kleiner Perkins, provider of the company’s initial $2.3

Security 101

Security Marketing Strategies blockchain Tools 101

Independent Banker

OCTOBER 31, 2021

Here are some tips and advice for tracking your community bank’s marketing performance. Take advantage of free analytics tools. Without any data to act as feedback for your marketing initiatives, cranking out campaigns can feel like screaming into the void. Ultimately, what you need to be focusing on is, ‘Who’s within my region?’

Marketing 91

Marketing social media Video Community 91

PYMNTS

NOVEMBER 26, 2019

And while the boxes are different every month, the firm might have a quarterly re-run of the consumables in hockey like tape, a mouth guard or a new training tool. The Marketing Strategy . The company typically looks for hockey parents — particularly hockey moms with children around the age of 12 — for its targeted marketing.

Community 161

Community United States Groups Exercises 161

PYMNTS

MARCH 30, 2020

While platforms like email campaigns and LinkedIn remain important tools for B2B vendors, Good noted that this digitization of the buyer-supplier relationship has led many in the industry to “frown upon” a more traditional approach: phone calls. “The companies that find the need to outsource have a fear of giving up control.”

Strategy 171

Strategy Tools Marketing Marketing Strategies 171

The Financial Brand

OCTOBER 7, 2019

The Financial Brand pulled marketing budgets from FDIC call reports for 210 banks for 2018 and 2015. The post Bank Marketing Budgets Adapt to New Missions and New Tools appeared first on The Financial Brand. Here's what our comparison found.

Tools 24

Tools Marketing FDIC Comparison 24

PYMNTS

JUNE 28, 2016

Reports said D3 raised $10 million from West Partners for its digital SME and consumer banking tool, which is extended to existing financial institutions that want to strengthen their digital banking services for SME customers. “As a company we have successfully completed the largest replacement projects in the history of the industry.”

Security 100

Security Tennessee Analytics Digital Banking 100

PYMNTS

NOVEMBER 13, 2020

Going forward, the company plans to invest in market expansion, branding and marketing strategy, as well as technology-enabled tools to drive efficiency. As George Arison, Shift’s other co-CEO, put it: “[These] results demonstrate that there is a clear demand for our offerings.”.

Online 214

Online San Francisco Trends Marketing Strategies 214

PYMNTS

SEPTEMBER 11, 2019

It found “some retailers are using VR to entice users to take a second look at their brands, deploying it first as a marketing strategy to better connect specific visuals with their brands in consumers’ minds, with sales as a secondary component. Last year saw a boom in brands using VR in this way, including U.K.

Retail 192

Retail San Diego San Francisco Branding 192

PYMNTS

OCTOBER 24, 2016

Its adaptive platform has a control panel that allows agents to customize content, colors and images in real time so it fits perfectly with their branding and marketing strategies. The platform also uses responsive design so it dynamically works for mobile, tablet or desktop.

Company 100

Company US Marketing Strategies Branding 100

PYMNTS

AUGUST 14, 2020

Disruption is hitting both the B2C and B2B arenas, and while it would seem they are two opposite ends of the spectrum, these ecosystems share commonalities in the kinds of trends that force sellers to modernize their market strategies. That’s where the treasury team can add a lot of value,” he explained.

Strategy 295

Strategy Online Payments Management 295

PYMNTS

MARCH 19, 2018

Data helps companies understand customers and change their go-to-market strategies to meet their buying habits. Data needs protection , however, a key desire of consumers who may be wary and weary of aggressive marketing. “A Data, after all, is oil, akin to that black gold as in the digital economy, it keeps commerce flowing.

Analytics 124

Analytics Data Compliance Tools 124

PYMNTS

APRIL 16, 2019

If they don’t, they’re forced to spend time and energy on additional marketing strategies to recruit the next batch of new customers. While brick-and-mortar stores can employ customer retention strategies, kiosk and vending machine operations don’t always have the same tools available.

Retail 162

Retail social media Mobile User Experience 162

PYMNTS

NOVEMBER 9, 2018

It was another busy week for B2B FinTech startups, with globally and vertically diverse companies securing new funding for their enterprise-targeting tools. Its tool, Agile Insights, can be used for a range of use cases, the firm explained, including demand-planning for eCommerce companies or marketing strategies for consumer product firms.

Software 158

Software North Carolina Capital San Francisco 158

PYMNTS

JUNE 4, 2020

Some players in the space are now suggesting that open banking could be a tool to help FIs accelerate the know your customer (KYC) processes. FIs that enable open banking make application program interfaces (APIs) available to third parties, which can then use the APIs to seamlessly draw on customer data.

Report 158

Report Fraud Security Fintech 158

PYMNTS

FEBRUARY 28, 2017

As the fight rages on, PYMNTS recently caught up with Angel Grant, director of global market strategy for RSA’s Fraud and Risk Intelligence Solutions, who discussed how fraudsters are getting access to users’ accounts to wreak financial havoc, the latest and greatest defenses against those fraudsters and who’s winning the account takeover battle.

New York City 100

New York City Fraud Security New York 100

PYMNTS

OCTOBER 6, 2016

The study, entitled “ The State of Retailing Online 2016: Marketing and Merchandising ,” by the National Retail Federation and Forrester, a research and advisory firm for the retail industry, polled 240 companies from June through July.

social media 205

social media Survey Retail Online 205

PYMNTS

MARCH 1, 2017

As the fight rages on, PYMNTS recently caught up with Angel Grant, director of global market strategy for RSA’s Fraud and Risk Intelligence solutions, to find out how frauds are getting access to users’ accounts and how they’re using them to wreak havoc, what the latest defenses are and who’s winning the account takeover battle.

Fraud 100

Fraud Mobile Security Tools 100

The Financial Brand

FEBRUARY 29, 2024

This article Marketing Swag: What’s Hot, What’s Not (& What Is it Even?) Promotional swag is a cost-effective marketing tool — plus the right product can turn a customer into a walking billboard. This article Marketing Swag: What’s Hot, What’s Not (& What Is it Even?)

Marketing 33

Marketing Branding Tools Marketing Strategies 33

PYMNTS

DECEMBER 27, 2017

You have to learn to gather it, slice and dice it, analyze it and extract the insights that drive your PR strategy and actions. There are many tools available to harvest data about your customers and stakeholders, both internally and externally: CRM systems, social media analytics, web analytics and more.

Trends 115

Trends social media Strategy Data 115

The Financial Brand

OCTOBER 17, 2023

This article Toolkit: How to Use Profitability Modeling to Power Your Relationship Banking Strategy appeared first on The Financial Brand. As banks and credit unions seek to retain and acquire their most valuable customers, profitability modeling is moving to the fore as a critical tool.

Strategy 32

Strategy How To Branding Tools 32

PYMNTS

DECEMBER 7, 2018

For most firms, referring to products as “Space Age” is a marketing strategy. And that its literally “Space Age“ product is the right tool for that job. For Oros, a cold weather apparel firm founded by Michael Markesbery and Rithvik Venna, it is actually a product description. “We

Branding 108

Branding Columbus Exercises Chicago 108