article thumbnail

Former Toast Executive To Lead Growth Push At Lunchbox

PYMNTS

In her new role, Kabakoff will oversee Lunchbox’s “go-to-market strategy” aimed at giving restaurants an alternative to third-party ordering sites. The New York-based omnichannel restaurant platform announced Monday (June 22) it had hired Kabakoff as vice president of solutions.

New York 326
article thumbnail

How to Integrate Digital Listings Into Your Marketing Strategy

Social Assurance

While digital listings are free to set up and use, it does become a time-consuming process – mainly if you don’t use a digital listings management software. It’s a different story when you work with a software vendor. Digital listings, if it’s not already, should be a crucial part of your 2021 and 2022 marketing strategy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

HighRadius Hires 20-Year Finance Vet Scott Buxton As CFO

PYMNTS

FinTech Software-as-a-Service company HighRadius , which works to automate the order-to-cash process, has added a new chief financial officer in Scott Buxton , a press release says. Scott's broad experience is a perfect match to support continued growth.”.

article thumbnail

Hyper-Personalization + Prescriptive Analytics for Customer Offers

FICO

The win comes from consistently standing out from the competition with pre-emptive, competitive, attractive offers that you assign in real-time via omnichannel communications strategies. Personalization can mean many things, such as inserting the name of the client/ consumer to individualize digital marketing. by Barry Honeycombe.

article thumbnail

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

article thumbnail

How PayFacs And ISVs Can Survive (And Thrive) In Uncertain Times

PYMNTS

And for the payment facilitators (PayFacs) and independent software vendors (ISVs) that serve merchants through software and services that help those firms to accept payments, as Daniela Mielke, CEO of RS2 Software, told Karen Webster, the ripple effects will be enormous. “We

Software 169
article thumbnail

Content Marketing 101: Creating a Strategy for Your Financial Brand

Social Assurance

Starting a new year is a good time to hit refresh on processes in place – including your brand’s content marketing strategy. If you missed it, we broke down what content marketing is here. You may want to glance at that post before you dive into how to create a strategy in this blog post. Set Clearly Defined Goals.