article thumbnail

10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

In a session focused at women but applicable across the organization, Natalie Bartholomew (aka The Girl Banker) and Community President at First Community Bank (AR, $2.1B); Kimberley Kaschke, Director of Marketing Strategy and Planning at FNB of Omaha (NE, $31B); and Karen Partee, CMO at Texas B&T (TX, $4B), presented a rousing panel (graphic notes (..)