10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference
South State Correspondent
SEPTEMBER 20, 2022
Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. Bank Marketing Lesson 9: Goal Setting – A Common Theme. Every bank product manager should be clear on what their product is, what it is used for, and who will use it.
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