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Market your community bank with first-party data

Independent Banker

In addition to direct outreach efforts, first-party data can be used for advertising campaigns across a variety of media, including streaming services and social media. “We We can take that data and we can reach that person online,” Catalano says. “If Take online banking, for example. The South Bend, Ind.-based

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Building a Discipline to Drive Digital Banking Strategy

Gonzobanker

These metrics monitor activity across a bank’s website; marketing automation, digital account and loan origination platforms; and digital banking platforms. To ensure an effective digital customer feedback process, banks should: Utilize a surveying system that can easily be linked from a mobile app, online, and on your website.

Strategy 158
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FUEL CYCLE Fuels B2C Relationships

PYMNTS

— as if they were on a social network. The data collected through these online communities gives brands the insights they need to make real-time decisions that serve the commerce king: the customer. PYMNTS: Why was the company founded? PYMNTS: Looking back since founding, what has been the proudest moment for the organization?

Branding 103
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FinovateSpring 2015 Sneak Peek: Part 8

Fintech Labs Insights

Sneak Peek Part 4: Currency Cloud, Dream Payments, Hip Pocket, INETCO Systems, LoanNow, WealthForge, and Yodlee. Sneak Peek Part 6: Credit Sesame, Hip Pocket, itBit, Kofax, Mitek, NAMU Systems, Persistent Systems. Sneak Peek: Aurora Financial Systems and Mistral Mobile. HQ: Las Vegas, Nevada. Why it’s great.

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Unify your Marketing Activities For True ROI

William Mills

Marketing Today. 55% of B2B marketers say they are unclear on what content marketing success or effectiveness looks like, and that’s understandable since the sheer volume of activities alone can be overwhelming, including: Blogging; Social Media including Facebook, LinkedIn, Twitter, Google+, etc.; Step 1: Attract.