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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Social media has made it easier for community banks to nurture connections with prospects, customers and the community.

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In Banking, Content Is Showing Results

Jeff For Banks

In most strategic planning retreats I moderate, the social media talk, including content, centers on retail. In senior management ranks, I do not think using social media for business client acquisition gets much consideration. But look at the sponsored tweet I just looked up in my Twitter feed? Google Cloud.

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The true cost of fraud

Abrigo

Social media scams account for the highest losses and are higher than any other fraud typology , at a reported half-billion total loss. This , of course , doesn’t include fraud losses that were not filed due to the victim's embarrassment or lack of knowledge on how to report.

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Jim Reber: Floating rate assets are back

Independent Banker

The financial press, economic commentators and social media sites have used a collection of terms this year that convey a certain image of market values for investment securities: “Plummet.” There are ways to manage this exposure that are beyond the scope of this column, which your brokers can explain. Underwater.” Leaking oil.”

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How To Manage Millennials

Banking 2020

Here’s a look at why and how managers should adjust their style to effectively lead the new generation of workers. They’ve been reared in a society that values participation and collaboration; sharing and exchanging ideas by way of blogs and social media is their norm. Be transparent. Honor their need for work-life balance.

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Traditional Banks v. Alternative Lenders: How Goliath Can Beat David

Banking 2020

In today’s fast-paced life, this means engaging with them through social media, as well as hosting educational events. For instance, they could offer light advisory services or seminars to business owners who have working capital lines of credit. Business owners are hungry for financial knowledge, and will thank you for it.

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Killing Strategy: The Disruption Of Management Consulting

CB Insights

The early consultants changed that by using market research and data analysis combined with niche expertise to help companies manage their supply chains, improve their product positioning, and enter new markets to beat their competitors. From one perspective, the position of management consulting as an industry has never seemed more secure.