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A Consultant Perspective: How Product Innovation Teams Can Successfully Bring a Product to Market

Perficient

Launching a product that benefits the client and makes it to market successfully is a double win, but it requires constant collaboration between both the consultant and client teams. The first step to success begins with getting everyone involved on the same page, starting with a plan of action such as the following: Market Research.

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Agency, Interrupted: Insourcing, Digital Consultancies, and How to Work With Agencies

Perficient

Digital agencies merged decades-old creative and marketing experience with emerging user experience and interactive technology expertise to accelerate the dot com boom and give countless brick and mortar companies their digital start. Data + Marketing. Peak Creative.

How To 508
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Ecommerce is Dead, Long Live Digital Commerce

Perficient

For B2B organizations, this means rethinking the way you buy, sell, market, and service your products and examining your go-to-market channels. Is your current go-to-market strategy really working for your customers, or are you forcing them to do business the way you want them to do business?

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NXP Rolls Out Privacy-Enabled Tag Chips For IoT

PYMNTS

NXP said the NFC chips offer a cost-effective product protection and channel authentication for the fashion, food and beverages, pharmaceuticals, electrical appliances, and other consumer and industrial goods markets throughout the supply chain. “As

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Magento Powers Xenon arc B2B Marketplace For SMBs 

PYMNTS

Business-to-business (B2B) IT firm Xenon arc is launching an enhanced eCommerce platform for small and medium-sized businesses (SMBs) to improve their user experience when tapping services for the materials industry, the firm announced on Tuesday (Feb. The enhancements target SMBs and mid-market merchants.

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Banks Must Up Their Social Media Game to Connect with Digital Natives

Gonzobanker

Banking leaders looking for the next wave of growth need to think differently about marketing to half the population. This means a significant contribution in terms of budget and resources from the marketing department. The neobanking application with 15 million users reportedly spent $80 million on marketing in 2021.

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Highspot Secures $60M In Funding Round Led By ICONIQ Capital

PYMNTS

The new funds will be used toward Highspot’s global expansion, as well as further extend its technology leadership in the sales enablement category. Yet research shows that 65 percent of content produced by marketing for use by sales is never utilized. percent in 2017.

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