Remove Leadership Remove Marketing Strategies Remove Resources Remove Technology
article thumbnail

Why Commerce Should be the Key to Your Digital Transformation

Perficient

A digital transformation journey is effective for businesses because it is rooted in commerce and investing in commerce throughout a digital transformation will have a direct impact on your business and its future, starting with your go-to-market strategy. Your Go-To-Market Strategy is the North Star.

article thumbnail

Ecommerce is Dead, Long Live Digital Commerce

Perficient

However, many B2B sites weren’t performing well or able to adapt to this approach because they lacked the specific resources and knowledge needed to be successful, and even felt hesitant to adopt new digital methods because previous of ecommerce site failures. Having the Right Technology.

Resources 340
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Bankers Are Navigating a Brave New World with Mergers and ESG

Gonzobanker

Whatever the good intentions of these new mandates, any new compliance orders require resources, change management, and an understanding of the unintended risks that could arise. It must be what pours out from the culture, the leadership, the brand, and the operations of a modern banking institution.

article thumbnail

Finastra welcomes Lynne Biggar to Board of Directors

Bobsguide

Most recently, she was Executive Vice President and Global Chief Marketing Officer at Visa, where she led the organization’s global brand and marketing strategy, including all consumer, B2B, and B2B2C marketing activities that advanced Visa’s brand and business goals.

article thumbnail

Are Banks Missing the Mark on Message?

Gonzobanker

According to recent research What’s Going On In Banking 2018, 64% of mid-size bank and credit union executives don’t believe their marketing strategies are future ready. In the Future Ready Marketing poll, although more bankers felt they had strong content than felt they had strong delivery, neither was felt to be strong by a majority.

Analytics 110
article thumbnail

ABA Uncon: It’s All About Marketing

Social Assurance

Going virtual provided an opportunity for high caliber speakers and presentations to present marketing’s value, further reinforcing the importance of its role at financial organizations. By providing you the resources you need. So, how can Social Assurance help?

article thumbnail

Top Social Media Trends to Pay Attention to for Financial Brands

Social Assurance

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.