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Burger King, Steak-umm And Next-Level Social Media Marketing

PYMNTS

Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media can be a terrific place to build bonds with one’s customers and show off a clever, avant-garde sense of humor – if a brand is good at it. Even our old friends.". Did it work?

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Luxury Fashion Brands Outspend Smaller Rivals On Social Media

PYMNTS

Luxury fashion brands like Christian Dior, Louis Vuitton and Gucci are upping their social media game, especially on Instagram, and pouring real money into efforts to court young shoppers, according to a report by Reuters. Kering rival LVMH upped its marketing spending dramatically as well, spending 5.6 billion euros ($5.3

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Revolutionizing the Way We Pay: The Top Payment Industry Trends You Need to Know in 2023

Perficient

In fact, according to The Business Research Company’s 2022 Payment Security Global Market Report , the payment security market is expected to reach $43 billion by 2026. We also expect other social media channels to roll out their own shopping capabilities or upgrade their existing shopping features.

Industry 471
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Controlling the Narrative: How Financial Services Institutions Can Stay Ahead of Reputational Risk

Perficient

Political climate, environmental issues, technology innovations, criminal activity, economic volatility/inflation, account diversity, and industry regulatory changes are just a few examples of factors that often spur reputational risk or crises. Reputational risk is convoluted.

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Choosy Turns To Social Media For Fast Fashion Inspiration

PYMNTS

Perusing through social media platforms like Instagram, Jessie Zeng came to a realization: Followers wanted to know where they could buy the clothing worn by their favorite celebrities or influencers, but their requests often went unanswered. Instagram Drives Fashion Purchases. Choosy raised $5.4

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Zuckerberg ‘Cooperating’ With FTC In Facebook Antitrust Hearing

PYMNTS

Facebook CEO Mark Zuckerberg testified before the Federal Trade Commission (FTC) as part of the agency’s antitrust investigation into the popular social media giant, CNBC reported. Federal Trade Commission’s inquiry and answering the questions the agency may have,” CNBC reported.

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NEW REPORT: Retailers Face An Augmented Reality Check

PYMNTS

Do they add value or are they frivolous marketing ploys? AR technology is being used to build upon the 3D world, even leveraging the social dimension of shopping by directly connecting consumers’ digital experiences to social media. As we will demonstrate, the answer depends on the use case.

Retail 173