Innovation Marketing Strategies Software User Experience 
William Mills
SEPTEMBER 12, 2017
VERY Cool mobile, user experience. YUKKA Lab AG detects market sentiments and transforms them into innovative tools for the finance and communications industry. A leading data aggregation and analytics platform powering dynamic, cloud-based innovation for digital financial services. Cool name and branding.
William Mills
MAY 9, 2018
How they describe their product/innovation: Project Finance is a personal finance application that shows users the future of their finances based on all the choices and decisions they’re making today. In today’s world there is uncertainty around many things, your finances don’t have to be one of them.
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Fintech Labs Insights
JANUARY 26, 2016
PFM and banking software company MX recruited its first CMO today. MX appointed Don MacDonald to lead marketing and branding efforts and develop marketing strategies to help bank clients enhance the account holder experience. MacDonald isn’t the only well-known fintech player MX has recruited.
CB Insights
MARCH 8, 2018
These startups “challenge” the traditional incumbent business model by charging customers transparent low fees, providing faster services, and delivering a better user experience through always-available digital interfaces. But challenger banks are innovating quickly and may pursue other opportunities first.
William Mills
MAY 11, 2016
11:37 am William Mills, CEO of William Mills Agency, and Stephen Ramirez, CEO of Beyond the Arc, discuss major trends presented at this year’s Finovate and highlight key companies such as Malauzai Software, PayActiv and many more! Katerina Frolovicheva (MD, Technologies Innovations). What’s the market strategy?
PYMNTS
MAY 31, 2019
million in capital led by Bridge Bank and SG Credit Partners, according to a press release issued this week, and will use the funding to continue its growth plan and go-to-market strategy. Agosto said it will add to its sales and marketing team, and promote its Skykit content management system solution. BigTime Software.
CB Insights
AUGUST 24, 2017
“We are simplifying our entire go-to-market strategy and reducing our cost structure while we increase our ability to more effectively serve our customers. The second front of our transition is how we are building platforms to exploit the cloud and dramatically expand the size of our market opportunities.
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