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Burger King, Steak-umm And Next-Level Social Media Marketing

PYMNTS

Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media can be a terrific place to build bonds with one’s customers and show off a clever, avant-garde sense of humor – if a brand is good at it. In their defense. Did it work?

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Why AI Is Social Media Fraud’s New Best Friend

PYMNTS

It can be difficult these days to remember the almost idyllic promise of social media when it first entered the general consumer consciousness. That’s not to tempt one into nostalgia, or to suggest that social media has become marred beyond recognition. Digital Evolution. Fraud Increases. trillion in 2018.

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Retail Keeps Getting More Social — Even As Amazon Stumbles

PYMNTS

Social media is taking a lot of fire these days, whether the issue is “fake news” or data privacy or just the time-wasting tendencies of many users. But social media is also driving retail innovation, and those trends are going to help shape commerce in the all-important fourth quarter and beyond into the 2020s.

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La Ligne’s Innovatively Old-School Approach To Fashion Retail

PYMNTS

Luxury style and quality brands, offered at a more middle-class price point and sold directly to consumers, is increasingly crowded terrain in apparel retail. Or, perhaps more accurately, through tactics that are so traditional they are surprising to see in a modern retail context.

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NEW REPORT: Retailers Face An Augmented Reality Check

PYMNTS

However, AR is now rewriting the rules of the retail game. A growing number of retailers are leveraging the technology to entice customers with a “try before you buy” shopping experience, having already been adopted by several big names in retail, including the likes of Walmart and Target.

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Why Pets Are Pulling Retail Innovation’s Leash

PYMNTS

Pet retail is having a moment, with innovation and other efforts helping merchants better reach owners of dogs, cats and other household animals. Pawscout, as it turns out, just launched its $20 pet tags in Walmart — and is selling the product via other retailers, Chavez told PYMNTS. physical retail landscape.

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NEW DATA: Relevance Test: Majority Of Consumers Find Bank Web Content Lacking

PYMNTS

Forty-two percent of respondents report using mobile apps as their main source for financial education, and 36 percent report using social media to learn about financial products. Rich media content such as on-demand video, meanwhile, is an appealing tool for accessing relevant, targeted information for nearly half of consumers.

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