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Burger King, Steak-umm And Next-Level Social Media Marketing

PYMNTS

Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media can be a terrific place to build bonds with one’s customers and show off a clever, avant-garde sense of humor – if a brand is good at it. In their defense. Did it work?

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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

For inspiration in banking innovation, we often look to other industries. Instead of thinking traditionally, Gentle Monster pursued a strategy of innovation and creativity to become the hottest sunglass company globally, creating a company currently valued at $900 million. These striking designs paid for themselves in media exposure.

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Why AI Is Social Media Fraud’s New Best Friend

PYMNTS

It can be difficult these days to remember the almost idyllic promise of social media when it first entered the general consumer consciousness. That’s not to tempt one into nostalgia, or to suggest that social media has become marred beyond recognition. Digital Evolution. Fraud Increases. trillion in 2018.

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Controlling the Narrative: How Financial Services Institutions Can Stay Ahead of Reputational Risk

Perficient

Political climate, environmental issues, technology innovations, criminal activity, economic volatility/inflation, account diversity, and industry regulatory changes are just a few examples of factors that often spur reputational risk or crises. Reputational risk is convoluted.

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The Government As Catalyst To Innovating Digital ID

PYMNTS

The government is among those whose expertise and data can add fuel to digital ID innovation efforts — and such involvement will likely to have increase over time, according to a new PYMNTS interview. It sure beats social media, for instance, according to Butters. Another main goal of bringing about better digital ID?

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NEW DATA: Relevance Test: Majority Of Consumers Find Bank Web Content Lacking

PYMNTS

Forty-two percent of respondents report using mobile apps as their main source for financial education, and 36 percent report using social media to learn about financial products. Rich media content such as on-demand video, meanwhile, is an appealing tool for accessing relevant, targeted information for nearly half of consumers.

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The Innovative ‘Green Shoots’ Growing Out Of COVID-19’s Scorched Earth

PYMNTS

An Opportunity for Innovation . As the situation evolves, Wang told Webster, the innovative responses are doing the same. The company mobilized its offline sales force and encouraged them to use VR and social media to better engage customers.