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2020 Holiday Season: How Marketers Can Prepare and Adapt – Webinar Transcript

Perficient

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. What will be different this holiday season and how to adjust your strategy accordingly. How to determine if your priorities or investments should change.

Marketing 294
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Rise in Synthetic Experiences

Perficient

As all marketers know, visual content creation can be a long and expensive process. Your target customers may include consumers, farming operations of various sizes, construction companies, and other fleet operators, each with a unique and specific use case in mind for your product. How to Get There.

Video 322
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Is a Zombie Core Eating Your Bank’s Brain?

Gonzobanker

Being on a zombie core doesn’t have to end in an apocalypse, as long as you know how to manage the system – and the vendor. Emerging third parties looking to grow market share may not invest in integrating with core solutions that have declining client bases. Legacy Tech Stacks. No New Partners. Are you somewhere in between?

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Who Owns Digital? Ugh, That’s the Problem for Bankers

Gonzobanker

The bottom line is this: most banks lack the true management leadership and operating disciplines necessary to execute successfully on digital. When a bank operates this way, the focus tends to be around operational uptime, security, and incident management while insufficient attention is given to the end-user customer experience.

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3 Ways Financial Institutions Can Step Up for Underserved Communities

Perficient

John Doe may come to a financial institution seeking guidance on how to live off his social security money, while Jane Doe may need assistance on how to best invest the substantial amount of money she recently inherited – each customer should be treated with the same amount of care and thought.

Community 275
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Nearshore Software Development in Action: What Delivery Success Looks Like

Perficient

In some cases, delivery teams will also have UX or UI designers, DevOps to support infrastructure needs, and/or Scrum Masters. Nearshore agile teams can perform incredibly well if they have competent leaders who understand how to manage a virtual team. How has our partnership helped the client’s business?

Software 309
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15 Ways We Are Using ChatGPT in Banking

South State Correspondent

How Bankers Will Use This Amazing Tool Bankers can use ChatGPT in various ways to improve their productivity, operations, and customer experience. 5) Write bank marketing copy: ChatGPT excels at producing high-quality prose with moderate accuracy. How should I pitch treasury management services?

Tools 370