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For Customers, UX = XOXO

Jack Henry

In the early 1990’s, the owner of the small commercial bank where I served as the Data Processing Officer decided to shake things up a bit by removing a relatively popular head of operations and replacing him with the Vice President of Marketing. Marketing ! In software circles, UX (User Experience) is the new buzzword.

UX 95
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Your Guide to Healthcare Personas

Perficient

What are marketing personas versus UX personas? Marketing personas define broad audience demographics. Marketing personas pinpoint the demographics of who to target, their affinities, and one key message that might resonate. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them.

UX 332
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2020 Holiday Season: How Marketers Can Prepare and Adapt – Webinar Transcript

Perficient

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient. What will be different this holiday season and how to adjust your strategy accordingly.

Marketing 294
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Why Legacy Banks Have Mobile App Advantages

PYMNTS

Translating that trust advantage into mobile market share, however, is another matter entirely, as was discussed in a recent PYMNTS interview with Gerhard Oosthuizen, chief technology officer for Entersekt , a South Africa-based FinTech firm that focuses on mobile authentication and app security software. Good UX vs. Security.

Mobile 184
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Rise in Synthetic Experiences

Perficient

As all marketers know, visual content creation can be a long and expensive process. Your target customers may include consumers, farming operations of various sizes, construction companies, and other fleet operators, each with a unique and specific use case in mind for your product. For example, let’s say you sell pickup trucks.

Video 322
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SMB Alt-Lending Gears Up For Another Industry Shakeup

PYMNTS

The level of market volatility hitting the U.S. After industry consolidation and a leveling-out of venture capital interest, alternative SMB lending remains a strong market, though just like traditional banks, it has also faced new lessons as a result of the current market.

Lending 171
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Is a Zombie Core Eating Your Bank’s Brain?

Gonzobanker

Vendors may roll out a new user experience (UX) in an effort to extend the life of the core, but unless this fresh makeup is accompanied by meaningful product enhancements and architectural upgrades, the effect is simply postponing an inevitable “living dead” state. Legacy Tech Stacks. No New Partners. Are you somewhere in between?